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Cosmetics Company for Sale in Hong Kong

For sale: Japanese‐heritage skincare maison offering gentle, award‐winning formulations for sensitive and stressed skin.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 410 thousand
Run Rate Sales USD 410 thousand
EBITDA Margin 30 %
Industries Cosmetics + 1 more
Locations Hong Kong
Local Time 1:58 AM Asia / Hong Kong
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 570 thousand (Native Currency: HKD 4,500,000)
Reason: The owner is selling the business due to an urgent family matter that requires full attention. The d... View More
Includes physical assets worth USD 570 thousand
Interested to connect with advisors
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Business Overview
This skincare maison has established strong cross‑industry credibility through its role as the exclusive developer of a bespoke high‑performance moisturising product created for a leading global beverage multinational — a collaboration that earned Bronze at the Gerety Awards and demonstrates full formulation sovereignty, technical leadership, and the ability to execute complex R&D for world‑class partners.

The business sells its products online through its e-commerce website and WhatsApp. It has served more than 400 customers to date. The business operates through an online model and outsources manufacturing to OEM partners, enabling it to run efficiently with a team of six employees.

The business also holds Tokyo’s Poco’ce Best Beauty Award (this year) for its anti‑aging essence, a recognition that validates advanced clinical formulation standards and premium positioning within Japan’s highly selective luxury skincare market.

With 11 years of proprietary formulation and digital‑first data assets, the company offers a rare “plug‑and‑play” engine for beauty‑tech, AI personalization, and Japan DX‑aligned innovation. This long‑term IP foundation allows a buyer to bypass years of R&D and immediately enter high‑growth digital beauty categories.

The business maintains full trademark protection across China, Hong Kong, Japan, Korea, Singapore, and WIPO Madrid, ensuring strong global IP security for future expansion. A substantial inventory of long‑life stock is available, enabling buyers to begin generating revenue immediately upon acquisition.

The business is registered as a private limited company with registered trademarks and a trade license.
Products & Services Overview
The business’s top‑selling products include its hydrating cleanser, moisture‑repair serum, and barrier‑strengthening cream, all formulated through Japanese‑inspired minimalism and five decades of formulation tradition. These products are used by modern professionals, frequent travelers, and individuals with reactive or dry skin who rely on simple two‑to‑three‑step routines for daily hydration, barrier repair, and long‑term skin stability. Customers choose these formulations for their gentle performance, calming effect, and visible improvement without harsh actives.
Assets Overview
Tangible assets include:
- A substantial quantity of long‑life stock inventory ready for immediate sale, enabling the buyer to generate revenue from day one.
- Product packaging materials and essential equipment used for daily e‑commerce operations.
- The physical assets are worth HKD 8 million but are being offered at a lower valuation to make it more attractive to investors.

Intangible assets include:
- A fully established e‑commerce shop with existing product listings, customer traffic history, and operational backend already in place.
- Multi‑country trademark protection across China, Hong Kong, Japan, Korea, Singapore, and WIPO Madrid, providing strong IP security and a ready foundation for international expansion.
- Award‑winning formulation IP, including the anti‑aging essence recognized with Tokyo’s prestigious Poco’ce Best Beauty Award.
- Strong brand goodwill and global reputation, supported by recognition from world‑class beauty groups and international media features.
- Full ownership of all formulations, digital assets, brand architecture, and IP, allowing the buyer to continue operations or scale into new markets without redevelopment.
Facilities Overview
The business operates from a rented office unit used primarily for administration, product management, and e‑commerce operations. The space is a standard commercial office within a multi‑floor building and is not used for retail or customer‑facing activities. All sales are conducted through our own online store, with no physical shopfront. The current office spans 65 sq m and the monthly rent is HKD 18K.
Capitalization Overview
The business is fully self‑funded with no loans, no outstanding debts, and no external financing of any kind. It operates with a clean financial position and a straightforward ownership structure. The company has one sole owner holding 100% equity, ensuring complete control, simple transferability, and no shareholder complications for a buyer.
Recent Activity
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
Contact Business
3 Buyers contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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