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Cosmetics Company for Sale in Jakarta, Indonesia

For sale: Established skincare brand with its own website, multi-channel distribution, and scalable opportunity.

Established 1-5 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 55 thousand
Run Rate Sales USD 67 thousand
EBITDA Margin Operating at loss
Industries Cosmetics + 1 more
Locations  Jakarta
Local Time 11:49 PM Asia / Pontianak
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 550 thousand (Native Currency: IDR 10,000,000,000)
Reason: - A strategic buyer with existing finance, HR, warehousing, e-commerce, marketing, and distribution ... View More
Includes physical assets worth USD 83 thousand
Interested in connecting with advisors
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Business Profile
Business Overview
- The business operates an established skincare brand with product development, regulatory registration, manufacturing arrangements, market testing, and distribution channels in place.
- Its products are available through major e-commerce platforms, its own website, and modern retail channels.
- The brand serves more than 1,000 direct consumers and maintains 15 business-to-business partnerships.
- We use OEM manufacturers.
- The business is registered as a private limited company with a trade license.
Products & Services Overview
The business sells skincare products and sunscreen targeting women aged 20–45 and families. Products reach consumers through Shopee, TikTok, the company's website and business-to-business retail and distribution partners.
Assets Overview
Tangible assets include:
- All remaining saleable finished-goods inventory at transaction closing.
- Current inventory is approximately 40,000 units across the existing portfolio, although this balance will reduce as normal sales and planned clearance activities continue.
- A significant portion of the continuing inventory consists of the brand's current products with substantially longer shelf life.
- Packaging materials, product samples and other usable operational stock where applicable.
Intangible and commercial assets include:
- Brand name and associated trademarks/IP rights.
- Product and packaging designs.

Intangible assets include:
- Existing product formulations, development know-how and associated contractual rights, subject to manufacturing agreements.
- Regulatory registrations and supporting documentation, subject to applicable regulatory transfer or re-registration requirements.
- Product testing and technical documentation.
- Website and digital assets.
- Social media accounts and content library.
- Marketplace presence and historical sales information, subject to platform transferability.
- Existing product photography, videos, marketing materials and brand guidelines.
- Customer and sales history, subject to applicable data-protection requirements.
- Supplier and manufacturing relationships.
- Existing modern retail and distribution relationships.
- Historical operating knowledge and established processes.
- Identified new-product pipeline with expansion roadmap.
Facilities Overview
- The business currently operates from rented office and warehouse facilities in Indonesia. No real estate purchase is required as part of the transaction.
- The rental fee is IDR 100 million per year.
- The incoming buyer can either continue the existing rental arrangement for a transition period or consolidate operations into its own office, warehouse, and fulfilment infrastructure.
- This provides a strategic buyer with existing facilities an immediate opportunity to reduce duplicated overhead and improve the cost structure of the business.
Capitalization Overview
Self-funded with 2 shareholders, no loans outstanding.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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