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Cosmetics Startup for Sale in Sheridan, USA

Profitable beauty e-commerce brand from Sheridan, USA with 54k customers is available for acquisition.
This Business is on a Premium Plan
Established 0-1 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 447 thousand
Run Rate Sales USD 444 thousand
EBITDA Margin 15 %
Industries Cosmetics + 1 more
Locations  Sheridan
Local Time 8:34 PM Asia / Dubai
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 175 thousand (Native Currency: USD 175,000)
Reason: We're raising funds for our main business to invest in, in order to achieve further growth the owner... View More
Interested to connect with advisors
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Business Name
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Documents
Lip Kit
Vit C Moisturizer
Gift Set
Business Overview
- The business is a rapidly growing direct-to-consumer beauty and skincare brand established one year ago.
- Since launch, the company has served more than 54,000 customers, generated.
- The business operates through a supplier-fulfilled e-commerce model, eliminating the need for inventory storage, warehousing, or physical retail infrastructure. Customer acquisition is driven by a proven digital marketing strategy utilizing Google Ads, Meta Ads, and email marketing campaigns, delivering a strong return on advertising spend (ROAS) of 3.11x.
- The company has built a loyal customer base through a curated portfolio of skincare and beauty products focused on convenience, accessibility, and effective at-home beauty solutions. Operations are highly streamlined and supported by established supplier relationships, documented business processes, and scalable marketing systems.
- The company operates a supplier-fulfilled e-commerce model where inventory management, fulfillment, and shipping are handled by third-party suppliers. This allows the business to maintain low operational overhead while focusing on marketing, customer acquisition, brand development, and customer retention.
- The business operates with a lean team of 2 employees and leverages a supplier-fulfilled operating model, enabling efficient scaling without significant staffing requirements. Existing management personnel may remain with the business post-acquisition to support a smooth transition.
- The company serves beauty-conscious consumers seeking convenient, affordable, and results-driven skincare and beauty products through online channels. The business has acquired more than 54,000 customers since inception.
- The business has a registration certificate.
- The owner is currently based in Dubai and is available to connect with interested buyers.
- The business operates with a lean team of 2 employees and utilizes an automated supplier-fulfilled e-commerce model, where product fulfillment, logistics, and inventory management are handled by third-party partners, enabling efficient scaling and revenue generation with minimal staffing requirements.
- The monthly sales has dropped due to seasonal fluctuations.
Products & Services Overview
The business offers a curated range of skincare and beauty products designed for consumers seeking effective at-home beauty treatments. The product portfolio focuses on targeted skincare solutions and complementary beauty products that address common skincare concerns while supporting everyday beauty routines. The brand primarily serves beauty-conscious consumers who value convenience, accessibility, and results-driven products delivered directly to their door.
Assets Overview
Intangible assets include:
Brand and associated goodwill.
Fully operational Shopify store.
Premium domain name.
Customer database with over 54,000 customers.
Email subscriber database.
Supplier and fulfillment partner relationships.
Social media accounts across Instagram, TikTok, and Facebook.
Google Ads and Meta Ads accounts.
Product images, content, logos, and creative assets.
Marketing materials and advertising creatives.
Website files, content, and source code.
Business policies, SOPs, and operational documentation.
We do not have any tangible assets.
Facilities Overview
The business operates entirely online and does not require any physical retail location, warehouse, office space, or manufacturing facility. The asset-light structure contributes to higher profitability and operational flexibility.
Capitalization Overview
The business operates entirely online and does not require any physical retail location, warehouse, office space, or manufacturing facility. The asset-light structure contributes to higher profitability and operational flexibility.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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