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Enterprise Software Startup Equity Stake For Sale in Jakarta, Indonesia

Pre-revenue SaaS app for the fitness industry seeking investment to launch proprietary software platform.

Established 0-1 year(s)
Employees 2 - 5
Legal Entity Other
Reported Sales Nil
Run Rate Sales Nil
EBITDA Margin Nil
Industries Enterprise Software + 1 more
Locations  Jakarta
Local Time 3:44 AM Asia / Pontianak
Listed By Business Owner / Director
Status Moderately Active
Overall Rating
Partial Stake Sale
USD 28 thousand for 20.0% stake (Native Currency: IDR 500,000,000)
Reason: Funding for product development (40%), marketing and acquisition (30%), team operations (20%), and l... View More
Includes physical assets worth USD 1.67 thousand
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Business Overview
- The business is a pre-revenue HR tech startup focused on the pre-hiring process and track record verification for fitness HR in Indonesia.
- It will target more than 5,000 gyms, with an initial focus on 400 to 500 gyms in Greater Jakarta (Jabodetabek).
- The revenue model will include a monthly subscription of IDR 300,000 to 500,000 per gym, a placement fee of 20% of the first salary, and premium features such as background checks and online psychological tests.
- The founder has more than three years of experience as a fitness manager and trainer and understands the challenges of high turnover, untraceable track records, and manual recruitment processes.
- The business has built a network of more than 2,000 members in a national gym owner and HR WhatsApp group and will pursue a strategic partnership with fitness associations (AKKI/AFI).
- The platform prototype has been completed and will be tested with around 20 early adopter gyms.
- First-year sales are projected at approximately IDR 500 million, with plans for national and regional expansion.
- The business will be formally registered as required once an investor comes on board.
Products & Services Overview
A SaaS HR platform for the fitness industry that will provide:
(1) A smart application form with structured questions (active clients, sessions per day, achievements) to measure trainer performance.
(2) A manager’s insight dashboard displaying performance snapshots, verified track records, and AI match scores.
(3) A track record verification system featuring a reputation database, ratings, reviews, and a red-flag system for violations.
(4) Multi-branch management for gym chains to handle recruitment across all branches from a single dashboard.
- It will be used by gym owners, HR teams, and managers to post vacancies, screen candidates, and manage talent pools.
- It will also be used by fitness trainers and HR professionals to build professional profiles, apply for jobs, and showcase verified track records and certifications.
Assets Overview
Tangible assets:
- Two laptops for the founders and technical team: IDR 25,000,000.
- Office equipment for remote work (desks, chairs, monitors): IDR 5,000,000.

Intangible assets:
- ID platform prototype and source code, including UI/UX and business workflow: IDR 200,000,000.
- Brand assets (name, logo, domain, social media accounts): IDR 50,000,000.
- Initial database with market research data and contacts of 2,000+ fitness WhatsApp group members: IDR 75,000,000.
- Strategic partnerships and networks with fitness associations and gym chains (in progress): IDR 50,000,000.
- Intellectual property for the track record verification method and AI scoring system under development: IDR 100,000,000.
Facilities Overview
Current operations are conducted remotely by a small team based in Jakarta without a permanent physical office.
Capitalization Overview
The business has a single shareholder and does not have any loans.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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