Fast Food Restaurant for Sale in Bangkok, Thailand

1. Core product & service offerings.
The business operates a hybrid model combining direct-to-consumer (D2C) food sales and a business-to-business (B2B) franchise system.
Primary product (the hook):
- Elevated thai grilled pork skewers (Moo Ping): This is the anchor product. It is a premium iteration of a classic street food staple, utilizing an "exclusive IP-protected recipe" derived from a 35-year-old legacy vendor.
- Proprietary condiments: The skewers are paired with a signature Naam Jim Jaew (Thai tamarind hot sauce), which serves as a key differentiator and retention tool.
B2B services:
- Franchise licensing: The company sells a "business-in-a-box" model, including the proprietary grill system, branding rights, and supply chain access.
- Event catering: A dedicated service line for corporate events and weddings, leveraging the brand's premium positioning.

2. Customer profile (who uses them)
Mass market demographic, suggesting the brand has successfully bridged the gap between street food and premium fast casual.
- The convenience consumer: Office workers and commuters seeking quick meals in high-traffic commercial districts.
- The lifestyle consumer: Gym-goers (seeking high protein) and home-diners (ordering via delivery for Netflix binges)
- The night economy: Club-goers and late-night workers, leveraging the brand's 24/7 operating model.
- Tourists & expats: The document notes specific traction with foreign expats and tourists who view this as a safe/hygienic entry point to Thai street food.

3. Consumption dynamics (how they use it)
The business model capitalizes on high-frequency, low-friction transactions.
- Grab and go: Utilizing a lean operating model (small footprint booths), customers purchase for immediate consumption or takeaway.
- Delivery & digital: Strong online presence drives consumption for home entertainment (streaming/gaming) scenarios.
- Bulk/catering: Unlike typical street vendors, Moo Ping is utilized for large-scale social functions (weddings, corporate events), indicating high brand trust and reliability.
- 24-hour cycle: The product serves as a solution across dayparts breakfast/lunch (snack), dinner (meal replacement), and late-night (post-entertainment) Tangible assets include essential equipment in company-owned flagship stores and office equipment.
Intangible assets cover the brand and recipes, registered trademark, and various business systems and partnerships such as franchise operations, an expansion playbook, a strategic growth partner, brand equity, and both operating and franchise networks. The business operates from a rented office headquartered in Bangkok and runs over 50 outlets from rented facilities nationwide. The business is owned by three partners from the same family. There are no debts in the business.