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Fruit Drinks Company Investment Opportunity in Kolkata, India

Startup in the food & beverage sector with a lot of market-fit products seeks investment.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 246 thousand
Run Rate Sales USD 246 thousand
EBITDA Margin Operating at loss
Industries Fruit Drinks
Locations  Kolkata
Local Time 3:27 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 350 thousand for 15.0% stake (Native Currency: INR 30,000,000)
Reason: The startup has been boot-strapped from the beginning. The COVID situation leading to restriction of... View More
Includes physical assets worth USD 11.7 thousand
Interested to connect with advisors
Documents
Business Overview
- Our company has targeted the monstrous category of FMCG segment especially beverages, where it has endless possibilities of growth.
- The company has targeted the segment where we can strike a balance between taste and health.
- Company launched its first product in the city of Mumbai 2 years ago amidst COVID challenges.
- In a span of 18 months company was able to clock sales of upwards of Rs. 10 crores (GMV) basis and sold more than 1.3 million bottles throughout the country.
- Now, the company has consolidated its operations to select cities in 3 states and has 14 distributors and close to 3,000 retailers.
- Post consolidation company was able to launch products without any discount, scheme, offer, or subsidy and on a 100% advance basis.
- The repeat order rate is upwards of 50% from stores in a short span without any marketing and mass communication.
- Company is promoted by founders having 16 years of business experience in the retail and wholesale segment.
- The company is mentored by one of the industry veterans having successfully established more than 900 brands in the industry.
- The sales have dropped since we re-launched the products and it is still growing.
Products & Services Overview
Masala jaljeera lemonade.
Nata De coco-based fruit drink.
The products are used by consumers of all groups preferred by youth. We have built brands and sold more than 1.3 million units.
Currently, the company has consolidated and launched Lime Jhatka Masala lemonade in three states and has 14 distributors. We are present in general trade in select cities. We restarted operations 2 months ago.
Assets Overview
Line up of 10 to 15 strong products pipeline. Brand trademarks, product IP, distributor relations, systems, and processes to ensure sales and distribution.
Facilities Overview
As a company of a new era, we are low on capex believing that it will help the company to scale up business throughout the country and the globe. The company has engaged in a contractual manufacturing facility for production. The company has no real estate assets currently. The company has assets of finished goods. We have our corporate office (rented) in the city of Kolkata. It is located in the center of the city.
Capitalization Overview
- The company is boot-strapped by founders, friends, and family of co-founders, and associate concerns of the founders.
- All the investment in the company to date has been from the above sources.
- The company has 2 directors.
Recent Activity
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3 Investors already contacted this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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