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Gifting Company Equity Stake For Sale in Nairobi, Kenya

Award-winning FMCG distributor of international brands serving Kenya's leading supermarkets and wholesale retail network.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 1.23 million
Run Rate Sales USD 1.39 million
EBITDA Margin 20 - 30 %
Industries Gifting
Locations  Nairobi
Local Time 12:04 PM Africa / Nairobi
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 690 thousand for 50.0% stake (Native Currency: KES 90,000,000)
Reason: Capital injection to expand business and improve profitability.
Includes physical assets worth USD 162 thousand
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Business Overview
• FMCG distribution company specializing in the import and distribution of international gifting and confectionery brands across Kenya.
• Holds the exclusive distribution rights for leading Swedish gifting brands, including greeting cards, gift bags, candles, and balloons, with an estimated 90% market share in this product segment.
• Also distributes Spanish confectionery products, including gummy candies and pick-and-mix sweets, to modern retail outlets.
• Generates revenue through B2B wholesale distribution, supplying products to supermarkets, wholesalers, and retail chains across Kenya.
• Supplies products to over 266 retail outlets, including major supermarket chains such as Carrefour, Naivas, Quickmart, and Chandarana, as well as Tier 2 retailers including Cleanshelf and Eastmatt.
• Has maintained product listings across all major supermarket chains for over 14 years and benefits from long-standing relationships with key retail buyers.
• Top-selling products include greeting cards, confectionery, gift bags, candles, balloons, and pick-and-mix sweets.
• Has received the Franchisee of the Year award twice, reflecting strong operational performance and commitment to quality.
• The promoter has over a decade of industry experience and has established a reliable import supply chain with international suppliers.
• Benefits from supplier credit facilities, supporting efficient working capital management and business growth.
• Well-positioned to expand its product portfolio, strengthen retail penetration, and grow sales through its established nationwide distribution network.
• Operates with a valid business license.
Products & Services Overview
The business distributes greeting cards, gift bags, candles, balloons, confectionery, and pick-and-mix sweets to major supermarket chains, wholesalers, and retail outlets across Kenya.
Assets Overview
Tangible assets.

• Display units installed across retail outlets: Approx. KES 6,000,000.

• Six distribution vehicles: Approx. KES 12,000,000.

• Four sales vehicles: Approx. KES 3,000,000.

Intangible assets.

• Goodwill with all major supermarkets.

• Exclusive distribution rights for leading Swedish gifting brands.
Facilities Overview
Business operates from 5,000 sq feet rented facility.
Capitalization Overview
- Business is funded through bank loans and supplier credit.
- Bank loans of approximately 450,000 USD.
- Supplier credit loans of 750,000 USD.
Recent Activity
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1 Investor contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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