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Hotel for Sale in Santa Marta, Colombia

For sale: Turnkey hospitality business featuring rooms, restaurant, and tours, with strong online reputation.

Established 10-20 year(s)
Employees 2 - 5
Legal Entity Limited Liability Partnership (LLP)
Reported Sales USD 104 thousand
Run Rate Sales USD 110 thousand
EBITDA Margin Operating at loss
Industries Hotels
Locations  Santa Marta
Local Time 9:56 PM America / Bogota
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 28.6 thousand (Native Currency: COP 90,000,000)
Reason: The owners are selling the hostel to focus on launching their own restaurant brand. The business is ... View More
Includes physical assets worth USD 19 thousand
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Business Overview
- The business operates from a restored colonial-style property in Santa Marta and has an established presence in the local hospitality market.
- It sold around 4,200 guest nights last year and generated COP 326 million in sales.
- The business generates revenue through accommodation, restaurant and bar operations, and additional guest services.
- Accommodation is the largest revenue contributor, followed by food and beverages and ancillary services.
- The business has a strong online reputation with more than 1,800 public reviews. It holds a 9.0 rating on Booking. com, 8.4 on Hostelworld, and 4.7 out of 5 on Tripadvisor.
- It ranks fifth among 253 specialty lodgings in Santa Marta on Tripadvisor and holds Airbnb Superhost status.
- The business is managed by three sibling owners through a family-owned company.
- The current owners have around three years of operating experience and offer up to four weeks of transition support to the buyer.
- The business maintains established relationships with online booking platforms, local suppliers, and tour operators serving Tayrona, Minca, and Ciudad Perdida. It has written operating manuals, updated accounting records, and the option to retain its experienced staff.
- The business holds current registration and compliance documentation, including National Tourism Registry registration, fire and sanitary inspections, and SAYCO-ACINPRO licensing. Its established brand, website, social media presence, and customer reviews support continued operations.
Products & Services Overview
The business primarily offers accommodation through private rooms with air conditioning and private bathrooms, alongside six-bed and eight-bed mixed dormitories with lockers. Accommodation contributes 62% of sales.

The restaurant and bar contribute 28% of sales. The in-house taquería serves evening customers and attracts both hostel guests and local diners.

Additional services contribute 10% of sales. These include tours to Tayrona, Minca, and Ciudad Perdida, laundry, drinks, minimarket products, taxi arrangements, and other guest services.
The main customers are international backpackers, followed by couples, families, small groups, domestic travellers, and remote workers. Guests book through online travel platforms or the business's website. They use the hostel as a base for exploring nearby tourist destinations and benefit from free breakfast, high-speed fibre internet, coworking facilities, a shared kitchen, and a jacuzzi pool.
Assets Overview
Tangible assets: The buyer will receive the furniture and equipment required to operate the hostel. These include beds, bunk beds, lockers, wardrobes, air conditioners, ceiling fans, televisions, bathroom fixtures, and bed linen. The sale also includes shared kitchen equipment, coworking furniture, laundry equipment, hammocks, lounge furniture, jacuzzi pool facilities, landscaped gardens, reception computers, printer, signage, operating supplies, and available consumable inventory.

Intangible assets: The buyer will receive the established hostel brand and logo, domain name, SEO-optimised website, active social media accounts, and existing online listings on Booking. com, Hostelworld, Airbnb, and Tripadvisor. The digital presence includes more than 1,800 public reviews, established platform ratings, and Airbnb Superhost status. Other intangible assets include written operating manuals, established supplier and tour operator relationships, current accounting records, and business registration and compliance documentation. The lease, which runs for 5 more years, may be transferred subject to the landlord's approval. The seller also offers up to four weeks of handover support and the option to retain the existing trained staff.
Facilities Overview
The business operates from a restored two-storey family house in the Bavaria neighbourhood of Santa Marta, near the Historic Centre. The property has a built-up area of 680 square metres and 90 square metres of outdoor gardens and patios.

The facility comprises 11 private rooms and dormitories, 10 bathrooms, a jacuzzi pool, restaurant and bar area, shared kitchen, coworking space, parking, and landscaped common areas.

The property is leased and is not included in the sale. The existing lease runs until 5 years and may be transferred to the buyer subject to the landlord's approval. Rental terms are available to serious buyers.
Capitalization Overview
The business has three shareholders, carries no outstanding loans, and is funded by its owners.
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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