Nutraceuticals Startup Equity Stake For Sale in Pune, India
Pune-based multi-brand D2C wellness company offering nutraceutical products through leading Indian e-commerce platforms, seeks investment.
| Established | 0-1 year(s) |
| Employees | 2 - 5 |
| Legal Entity | Sole Proprietorship/Sole Trader |
| Reported Sales | USD 5 - 6 thousand |
| Run Rate Sales | USD 5.3 thousand |
| EBITDA Margin | Nil |
| Industries | Ecommerce Websites + 1 more |
| Locations | Pune |
| Local Time | 10:05 PM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Active |
Partial Stake Sale
USD
26.3 thousand
for
25.0%
stake
(Native Currency: INR 2,500,000)
Reason: Seeking capital to scale performance marketing for proven SKUs, build inventory depth for quick-comm...
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Includes physical assets worth
USD
15.8 thousand
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Business Overview
- We are a Pune-based wellness company offering D2C products across nutraceuticals, hair care, and skincare under three unique, owned brands with trademark applications filed.
- Our products are FSSAI-licensed and manufactured by GMP-certified third-party contract manufacturers, while the brand and product formulations are owned by the company.
- Currently sold fully online through the company’s website and leading marketplaces, including Amazon India, TATA 1mg, and a leading online pharmacy platform. Brand approvals are also in place across quick-commerce, beauty/fashion, and B2B platforms.
- As a Udyam-registered MSME, we are eligible to participate in government tenders and are building a pan-India distributor network, with 38 verified distributor leads across 15 cities. Not a USFDA approved company.
- Our marketing strategy includes paid search, Amazon PPC, and OTT advertising, with conversion tracking in place to monitor performance.
- The business currently generates approximately INR 5 lakh in annual revenue and receives around 50–100 orders per month, with products priced between INR 300 and INR 700.
- We are targeting approximately INR 1 crore in annual revenue by next year, driven by planned expansion into distributor channels.
- The business currently has two permanent employees, including the owner, who directly manages operations, marketing, e-commerce, and sales.
- Our products are FSSAI-licensed and manufactured by GMP-certified third-party contract manufacturers, while the brand and product formulations are owned by the company.
- Currently sold fully online through the company’s website and leading marketplaces, including Amazon India, TATA 1mg, and a leading online pharmacy platform. Brand approvals are also in place across quick-commerce, beauty/fashion, and B2B platforms.
- As a Udyam-registered MSME, we are eligible to participate in government tenders and are building a pan-India distributor network, with 38 verified distributor leads across 15 cities. Not a USFDA approved company.
- Our marketing strategy includes paid search, Amazon PPC, and OTT advertising, with conversion tracking in place to monitor performance.
- The business currently generates approximately INR 5 lakh in annual revenue and receives around 50–100 orders per month, with products priced between INR 300 and INR 700.
- We are targeting approximately INR 1 crore in annual revenue by next year, driven by planned expansion into distributor channels.
- The business currently has two permanent employees, including the owner, who directly manages operations, marketing, e-commerce, and sales.
Products & Services Overview
- Three consumer brands spanning nutrition supplements, including marine collagen, D3-K2-B12 gummies, eye-health gummies, and Vitamin C + Amla + Zinc effervescent tablets; anti-dandruff and scalp-care hair products; and active dermatology skincare, including brightening serum and SPF 50 sunscreen.- The target customers are urban consumers aged 22–45 who purchase preventive health and personal care products online. - Products are sold through marketplaces, a pharmacy e-commerce platform, and the company's own D2C website.
Assets Overview
Tangible assets include inventory.Intangible assets include three consumer brands, trademark applications, a D2C website, marketplace seller accounts and listings, product formulations and content, and advertising accounts with established conversion history.
Facilities Overview
The business follows an asset-light model, with manufacturing outsourced to GMP-certified contract manufacturers. The company operates from an office/warehouse in Pune, which is personally owned by the promoter and is not included or offered as part of the transaction to the investor.
Capitalization Overview
The business is bootstrapped, has no outstanding loans, and is 100% owned by the sole owner.
Recent Activity
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