Need help?

Nutrition Food Business for Sale in Chennai, India

Seven-year-old healthy meal subscription brand with upcoming AI-powered nutrition app, serving Chennai, for full sale.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 5 - 10
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 70 - 80 thousand
Run Rate Sales USD 53 thousand
EBITDA Margin 0 - 10 %
Industries Nutrition Food + 1 more
Locations  Chennai
Local Time 7:33 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 105 thousand (Native Currency: INR 10,000,000)
Reason: The founder is moving abroad and wants to hand over the business to an owner with fresh energy and c... View More
Includes physical assets worth USD 47 thousand
Interested in connecting with advisors
Name, Phone, Email
Available after connect
Business Name
Available after connect
User Verification
Documents
Business Overview
- Operating for over 7 years, with more than 300,000 meals delivered in Chennai.
- Online net sales were INR 49.5 lakh two years ago and INR 73.7 lakh last year, representing a 49% increase. The current monthly run rate is approximately INR 4.2 lakh.
- There has been a slight drop in sales this year, and the business is currently focused on developing its app. The owner is eventually planning to exit the business.
- 100% prepaid subscription revenue, approximately 45 active subscribers, a 43.6% repeat purchase rate, and an average order value of around INR 7,000.
- AI-powered personalisation built into a new iOS app, currently under App Store review, featuring photo-based AI meal logging, adaptive calorie and protein targets, smart meal and add-on suggestions, and WHOOP wearable synchronisation. The app also automates meal plans, subscription holds, payments, delivery tracking, and kitchen production lists.
- A freshly redesigned Shopify website, an Instagram account with over 10,500 followers, and active Meta ad campaigns.
- A 25-day menu cycle with macros calculated per portion, over 100 dietitian-designed dishes, documented kitchen SOPs, and pincode-mapped delivery zones.
- Awarded Best Concept of the Year five years ago.
- Registered with FSSAI, MSME (Udyam), and GST.
- Significant growth potential through Swiggy and Zomato (which have seen limited use over the past three years), an Android app, office and family meal plans, gym and dietitian partnerships, and expansion into additional kitchens.
Products & Services Overview
Dietitian-designed, chef-cooked meal plans (breakfast, lunch, and dinner) are delivered six days a week across Chennai and tailored to each customer's calorie and protein goals. The business offers one plan with balanced and low-carb options, vegetarian and chicken menus, 1-day trials, and 6–24-day subscriptions, along with add-ons (protein+, fiber+, and eggs) and paid nutrition consultations.

Customers are mainly working professionals and fitness-focused individuals who want to lose weight, build muscle, or eat a balanced diet. They order and pay upfront through the website. A new AI app, currently under App Store review, allows customers to log meals using photos, track their daily protein gap, and receive meal and add-on suggestions.
Assets Overview
Physical assets: Kitchen equipment, cooking range, chimney, deep freezer, two visi coolers, and computers.

Intangible assets: Brand, website domain and Shopify store, iOS app and its code, Instagram handle (with over 10,500 followers), Meta Ads account, recipes and 25-day menu system, kitchen SOPs, customer database, supplier contacts, and FSSAI, MSME, and GST registrations (transferable where permitted).

A 2–3-month founder handover is included.
Facilities Overview
Operating from a rented facility, ground floor of area 1,100 sq ft, located in Anna Nagar East. Rent is INR 35k per month.
Capitalization Overview
- Self-funded and 100% owned by the founder as a sole proprietorship.
- Any business loans are in the founder's personal name and will be settled by the founder. The buyer will assume no debt or liabilities.
Recent Activity
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct. Note that SMERGERS is not liable for any loss, damage, costs, claims and expenses whatsoever arising from transacting with any other user from the website. The final responsibility of conducting a thorough due diligence and taking the transaction forward lies with the users. Please read best practices on SMERGERS.
Contact Business
1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
You might also be interested in these businesses
    Frequently
    Asked
    Questions
    • Why can’t I see the business’ name or contact number? How do I contact the business?
    • What level of due diligence does SMERGERS conduct on the businesses/member?
    • How active are the business profiles listed on SMERGERS?
    • How does SMERGERS rate business profiles?
    • Do I need to pay to connect with a business?
    • Show more

    Chat with Us
    Welcome to SMERGERS