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Nutrition Food Company for Sale in Muscat, Oman

Muscat-based subscription meal-prep brand with retail presence seeking full strategic acquisition.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 350 thousand
Run Rate Sales USD 375 thousand
EBITDA Margin 10 - 20 %
Industries Nutrition Food + 1 more
Locations  Muscat
Local Time 1:55 PM Asia / Muscat
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 310 thousand (Native Currency: OMR 120,000)
Reason: The partners are relocating from Oman and are therefore seeking a full sale of the business.
Includes physical assets worth USD 45 thousand
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What We Do
Summary
Products
Revenue Streams
Value
Services
Business Overview
- Established subscription-led healthy meal-prep and nutrition brand operating in Muscat since 2018 under an Oman-registered LLC.
- Built on a recurring revenue model through weekly and monthly meal subscriptions, supported by retail, café, and institutional catering channels.
- Core segment serves busy, health-conscious professionals and families with home and workplace delivery meal plans.
- Additional revenue streams include ready-to-eat retail products through supermarket partners, a food-to-go outlet at Panorama Mall, and recurring nursery/school meal programs.
- Strong market credibility with 1,000+ CRM customers and 6,000+ recorded enquiries/leads, supported by high public ratings (Google 4.6+, Talabat 4.6+, 100% Facebook recommendation).
- Operates from a centralized production kitchen in Al Khuwair (~78 sqm, OMR 325/month rent, renewable), with owned equipment and capacity to expand within the existing footprint.
- Retail presence at Al Meera, Panorama Mall under a commission-based structure, serving as both a revenue and customer acquisition channel.
- Structured operations supported by detailed SOPs, food-safety systems, secure workflows, and a trained 13-member team enabling continuity post-acquisition.
- The business has a commercial trade license.
Products & Services Overview
Subscription-based weekly and monthly healthy meal plans for busy professionals and families in Muscat, complemented by retail supermarket customers and nursery catering contracts.
Assets Overview
Tangible / physical assets:
Central kitchen equipment and smallwares (owned)
Packaging & storage equipment, refrigeration/freezers, and prep equipment.
Delivery/production tools and kitchen operating items (as per asset register)
Full food and packaging inventory at handover (valued separately / agreed at closing)

Intangible / commercial assets:
Established brand and goodwill operating in Oman since 2018.
Valuable recipes, rotating menus, and product/nutrition frameworks.
Customer database/CRM and enquiry leads (as previously stated)
Highly detailed SOPs and secure operating systems to support continuity and scalable growth.
Digital assets (website/domain, social channels, content templates—itemised post-NDA)
Licences & legal.
Existing CR and operating licences/approvals (subject to standard transfer/renewal requirements)
Contracts & relationships.
Retail partner contracts/relationships (transferable where applicable, with room for expansion)
Nursery/kids catering contracts/relationships (transferable where applicable)
Facilities Overview
Central production kitchen located in Al Khuwair, Muscat, operating from a rented facility (~78 sqm) with fully owned equipment and capacity to expand into a similar additional space. Monthly rent is OMR 325.

Retail presence at Al Meera, Panorama Mall under a commission-based arrangement serving as both a sales and customer acquisition channel, along with a separate takeaway outlet operating from a rented premises.
Capitalization Overview
Funding: Fully funded by the founders with no external investors.
Debt: No outstanding loans or financial liabilities.
Ownership: Held equally by two expatriate partners with a 50:50 shareholding structure.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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