Online Marketplace Company Investment Opportunity in Mumbai, India

1. Seller: Our curation method involves physically capturing and recording sustainability metrics for 1,800+ eco-conscious businesses. Currently, we are empowering more than 500 brands and 1,800 artisans through this network as we continue to scale. Our vision is to empower 100,000 artisans within the next five years.

2. Customer: We have a thriving community of 65,000 active subscribers, 30K+ social media following, a robust base of 32K paying customers, a 28% returning customer rate. Our quarterly growth rate stands at 44%.

We strike a fine balance between organic and paid traffic, maintaining a healthy ratio of 48:52. It's worth noting that a significant 75% of our visitors originate from Search, a testament to our strong online presence, further reinforcing the quality and relevance of our offerings.

3. Impact: We provide a diverse range of products in various categories with a completely plastic-free shopping experience and a carbon-neutral shopping by offsetting transport emissions. To achieve this, we have planted 44,762 trees in regions impacted by climate change, creating 2,047 jobs across India. Our vision is to plant 1 Million trees in the next 3 years.

4. People: We are proud to be inclusive and pro-women. With 75% of our sellers being women-run businesses and an impressive 85% of our team being composed of women, we are dedicated to empowering female entrepreneurs and fostering a diverse and gender-balanced environment.

5. Promoter: Our founder brings over a decade of expertise in marketing, technology, and digital platforms. Her experience spans diverse sectors such as luxury, premium, and FMCG retail, with a track record of scaling brands to INR 300 Cr ARR for one of the fastest growing travel brands. She possesses extensive knowledge in sustainability frameworks and is widely recognized as a leading voice in this field in India with numerous awards.

1. Online Retail Shopping Module (B2C): a real-time 24/7 online sales system, providing a wide selection of sustainable products, the go-to destination for consumers seeking a zero-waste, vegan, and chemical-free lifestyle, offering everyday consumer goods suitable for a sustainable way of living made by artisans. Personal care, fashion, home essentials, and unique gifting options top our list of environmentally friendly products, carefully curated to be plastic-free and free from animal-based materials.

2. Online Seller Module (B2B): We have a cutting-edge online partnering solution, available round the clock, for sustainable brands, businesses, service providers, and artisan groups. Our platform not only streamlines operations and facilitates digital transformation but also provides access to a vast network of consumers, suppliers, corporates, and financial instruments. Our sellers love us as they experience ease of business and unlock unlimited opportunities with us.

3. Curation Method: As part of our rigorous due diligence process, we implement our proprietary framework, empowering us to onboard genuinely sustainable and compliant products. This robust framework also facilitates the identification of opportunities and recommendations, enabling brands to make more sustainable choices in their business operations and product offerings. Currently, we are developing a system to streamline and enhance these practices on a larger scale.

Physical assets include office furniture, computers, office equipment brand merchandise and product stock.

Intangible assets include trademarks, a proprietary curation method, a network of sustainable businesses and users, a website, website domains, IP and social media pages.

Operating from a modest 500 sq. ft. rented office space, our super lean team of 12 ensures efficiency and agility in all our endeavors.

Sustainability is not a strategy but our core value. Not only do we prioritize low waste in our product offering, but we also integrate it into our business model.

By enabling inventory through our seller platform instead of stocking it, we actively reduce our carbon footprint and minimize waste.

From its inception until mid-2021, the company relied on the founder's capital alone, bootstrapping its way to success. In June 2021, an Angel Round diluting 15% equity. Additionally, a Community CCD round took place in March 2023, raising INR 58L through equity convertible within 7 years. An ongoing round is further diluting 12% equity (some of which is already subscribed at a valued round). As part of financial support, the company benefits from long-term director loans and a line of credit from trusted banking partners.