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Profitable Tour Operator for Sale in Athens, Greece

Athens tourism business offering premium e-bike tours with strong brand, recurring partnerships, and loyal clientele.

Established 10-20 year(s)
Employees 2 - 5
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 116 thousand
Run Rate Sales USD 125 thousand
EBITDA Margin 40 %
Industries Tour Operators
Locations  Athens
Local Time 12:55 PM Europe / Athens
Listed By Business Owner / Director
Status Recently Active
Overall Rating
Full Sale
Asking Price: USD 185 thousand (Native Currency: EUR 160,000)
Reason: After 13 years of successful operation, the owner is considering a strategic ownership transition an... View More
Includes physical assets worth USD 70 thousand
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Business Overview
• Established Athens-based tourism business specializing in guided eBike tours, walking tours, private experiences, custom itineraries, and cruise shore excursions.
• Generates revenue through direct bookings, online travel agencies (OTAs), private and custom tours, cruise excursion partnerships, affiliate sales, and travel agency referrals.
• Serves international tourists, families, small groups, cruise passengers, and B2B travel partners seeking premium guided experiences in Athens.
• Has been operating successfully for 13 years and served approximately 2,500 customers in the last year.
• Generates annual revenue of approximately EUR 100,000 through a diversified mix of direct and partner sales channels.
• The business operates with a lean core team and engages licensed tour guides and support staff on a freelance basis as required.
• This flexible operating model allows it to efficiently handle seasonal demand, private tours, and cruise excursions without maintaining a large permanent workforce.
• Has built a strong online reputation with more than 1,000 Google and Tripadvisor reviews and an average customer rating of 4.9.
• Maintains long-standing B2B partnerships, including an exclusive local agency relationship for Viking Cruises, as well as collaborations with Shore Excursions Group, VivleAthenes affiliate sales, and local travel agencies.
• Led by a founder with over 30 years of cycling experience and extensive knowledge of the Athens tourism market.
• Benefits from an established brand, premium eBike fleet, proven operating systems, and recurring revenue from cruise and travel industry partnerships.
• Operates with a valid business license.
Products & Services Overview
The business offers guided eBike tours, walking tours, private and custom experiences, and cruise shore excursions. Its clientele includes international tourists, cruise passengers, families, small groups, travel agencies, and cruise operators.
Assets Overview
30 eBikes, 10 eBikes without battery, 30 regular bikes, bike parts, tools, helmets, gear, office furniture, computer.
Facilities Overview
The business operates from a rented central Athens facility near Acropolis Metro, with a 30 sq. m. ground-floor office/reception area and a 50 sq. m. basement for storage, equipment handling, and tour preparation. The location provides excellent access for tourists and supports efficient daily eBike and walking tour operations.
Capitalization Overview
The business is currently funded through a combination of the owner’s personal capital and bank financing, primarily supporting the development of operations and acquisition of business assets. Outstanding debt consists of a bank loan with an approximate remaining balance of €15000, which will be paid off. The business has one owner.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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