Restaurant for Sale in Bangkok, Thailand

1. The core product:
The business does not sell individual plates; it sells a time-bound, All you can eat experience. The offering differentiates itself from generic competitors through two distinct value drivers:
- The goods (authenticity): The food product relies on proprietary founder-codified recipes. This implies a proprietary marinade or supply chain advantage that maintains the Authentic Korean flavor profile, distinguishing it from localized/fusion competitors.
- The service (hands-on operations): Unlike many budget buffets where service is minimal to save costs, this company’s product includes "hands-on table service, " specifically proactively changing BBQ grill pans. This solves a major pain point in K-BBQ dining (burnt pans ruining meat) and elevates the perceived value of the meal.

2. Who uses it: A customer base that provides both high-volume cash flow and brand validation:
- The volume drivers (students & office workers): These groups are price-sensitive but high-frequency diners. They populate the restaurant during lunch and post-work/school hours. The locations are specifically chosen in "dense student-and-office foot traffic areas" to capture this demographic.
- The margin contributors (families): Likely the core weekend demographic.
- The validation group (Korean expats): Popular among Korean expats and their patronage validates the "authenticity" claim, which is a powerful marketing tool to attract the local Thai mass market.

3. How: Customers utilize this business as a high-frequency dining staple rather than a special-occasion luxury.
- Price positioning: The business operates at mainstream price points and competitive price positioning.
- Recurring traffic: The business drives recurring traffic without reliance on margin-eroding discounts. This suggests customers use the service habitually (e. g. , weekly or bi-weekly team lunches or family dinners)
- Efficiency: The "MOU labor pipeline" suggests the business model is built for speed and volume, allowing customers to get a full service experience without the bottlenecks of understaffed venues. - Operating asset.
■ Three fully operating branch setup with management in-place.
■ All fit-outs and core systems included (grills, exhaust/smoke extraction, air-con, kitchen + dining assets).
- Brand asset.
■ An 8-year Korean BBQ buffet brand with established recognition and goodwill.
■ Existing customer base across three branches. Business operates 3 branches in rented facilities across Bangkok. Business doesnt have any liabilities.