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Tour Operator Equity Stake For Sale in Bekasi, Indonesia

Tourism and hospitality group offering outbound/inbound tours, seeks investment to diversify services and revenue channels.

Established 5-10 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 6.3 million
Run Rate Sales USD 6.3 million
EBITDA Margin 0 - 10 %
Industries Tour Operators
Locations  Bekasi
Local Time 8:46 AM Asia / Pontianak
Listed By Management Member
Status Active
Overall Rating
Partial Stake Sale
USD 5.8 million for 30.0% stake (Native Currency: IDR 100,000,000,000)
Reason: Working capital to support strong tour sales growth, refinance high-interest pandemic-era loans, and... View More
Includes physical assets worth USD 760 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Business Overview
Company overview:
The company is a tourism and hospitality group established 9 years ago, serving over 17,500 customers and experiencing strong growth in both outbound and inbound tour and travel segments. Its destination portfolio spans Europe, Asia Pacific, the Middle East, and the Americas, with hundreds of departures per year, a strong focus on European packages, and business and government missions.

Business units:
- Currently operating: B2C/B2B travel packages.
Upcoming:
- Tour leader academy: Training program for aspiring professional tour leaders.
- Capsule hotel: An asset and cashflow yield engine.
- Travel super-app: A digital growth engine.

Financial performance (last FY):
- In the last financial year, the company recorded revenues of approximately IDR 108.8 billion, net profit of around IDR 5.38 billion, and EBITDA of about IDR 8.6 billion.
- The company’s primary revenue streams are tour bookings and visa-related services, supported by its strong presence in both outbound and inbound travel markets.
- This performance is supported by a strong brand, a large customer community, and an international partner network.
- The company has aggressive expansion plans for the next 2 years, a roadmap to an IPO within the same period, and intends to establish international strategic partnerships in Europe, Asia, and the Middle East.
-

Primary sales channels.
Digital / online (primary channel):
- Social media platforms: Instagram, TikTok, Facebook.
- WhatsApp Business: Direct closing and repeat customers.
- Marketplace / OTA partnerships.
- Digital advertising: Meta Ads, Google Ads.
- Website.
These channels contribute the majority of customer acquisition and lead generation.
Offline / direct network (secondary channel):
- Corporate partnerships.
- Community and hobby groups.
- Event activations and travel fairs.
- Referral network and repeat clients.
In summary, digital and social media are the primary sales drivers, supported by offline partnerships and community-based networks for conversion and retention.

Workforce.
- 35 permanent employees.
- 25 contract employees as tour leaders (project-based)

Booking volume.
Booking volume varies depending on seasonality, but on average:
- Per day: ± 10–15 bookings.
- Per month: ± 200–400 bookings.
- Per year: ± 2,500–5,000 bookings.
Peak periods, such as school holidays, Lebaran, year-end, and long weekends, can significantly increase booking volume.

Compliance & licenses.
Business legality:
- NIB (Nomor Induk Berusaha) via OSS.
- KBLI classification for travel services (7911 – Travel Agency Activities)
Tourism license:
- TDUP / Tourism Business Registration (depending on local regulations)
Company compliance:
- NPWP (Tax ID)
- Standard corporate deeds and Ministry approvals.
Operational compliance:
- Tour guide certifications for licensed guides.
- Partnership agreements with airlines, hotels, and transport providers.
- Insurance coverage for travel packages (recommended or required for certain destinations)
In summary, operating a travel business in Indonesia requires specific tourism-related licensing, proper OSS registration, and ongoing compliance to operate legally and maintain partnerships with major suppliers.
Products & Services Overview
Main services:
- Outbound and inbound tour packages (Europe, Asia Pacific, Middle East, Americas) for B2C and B2B segments (wholesale, corporate, students, MICE, business delegations, trade missions, and government)
- Organizing travel-based conferences and events; and providing travel logistics for international business projects and forums.
Upcoming:
- The upcoming hospitality unit will offer capsule rooms and smart-hospitality cabins designed for Gen Z, millennials, business commuters, backpackers, and digital nomads.
- Tour leader academy will offers an intensive 33-session training program for aspiring professional tour leaders (regular and executive classes) at a cost of around IDR 12–15 million per participant. The program targets individuals who want to pursue a career as a tour leader as well as institutions and corporations seeking certification.
- Hobby-based travel application will provide bookings for airline tickets, hotels, transportation, activities, and local experiences on a single platform. It will target Indonesian travelers aged 20–55 years in the middle to upper market segment.
Assets Overview
The main physical assets include office land and building (including facilities for operations and development) with a total value of approximately IDR 11.32 billion; operational vehicles valued at approximately IDR 1.01 billion; office inventory and equipment of approximately IDR 453 million; furniture of approximately IDR 20 million; and decorations of approximately IDR 300 million. The total value cost of fixed assets is approximately IDR 13.1 billion.

Intangible assets include operating costs of approximately IDR 68.6 million and expansion plans in progress of approximately IDR 338 million related to the development of new projects. Other intangible assets including its brand and sub-brands, a customer base of more than 17,500 people, an international partner network, IT applications and infrastructure under development, tour academy curriculum content and certification, and contractual rights with vendors and agents across various destinations.
Facilities Overview
Operational offices are located in Jatiwaringin (HQ), Senayan, Bandung, and Yogyakarta. The main office is owned, while the others are rented.
Another upcoming hospitality unit, which is on a long-term lease, is in the CBC area of Soekarno-Hatta Airport, Tangerang, with the following specifications: land area of approximately 100 m², building area of approximately 600 m², 2 basement floors, 6 above-ground floors, and 1 rooftop. Building facilities include 13,000 kWh of electricity, a water treatment system, hydrants, an elevator, fire alarms, APAR on each floor, toilets on each floor, a 10 KL water tank, a sound system, and electrical panels on each floor. The design employs a plug-and-play modular concept to accelerate development and operational standardization, with a multi-city expansion target including Jakarta, Yogyakarta, Bandung, Bali, and other major cities.
Capitalization Overview
As of December of the last financial year, the company’s equity was approximately IDR 14.97 billion, consisting of paid-in capital of IDR 2.5 billion and accumulated retained earnings of IDR 12.47 billion. The shareholding structure is as follows: the primary director holds 99% (approximately IDR 2.475 billion), and the secondary director holds 1% (approximately IDR 25 million).

On the liability side, the company has long-term debt to third parties (investment/operational loans) of IDR 11.8 billion and no bank loans. The main short-term liabilities include down payments from tour package sales of approximately IDR 8.37 billion, deposits from tour academy participants of approximately IDR 63.7 million, minor income tax liabilities, and accrued expenses of approximately IDR 4.9 million.
Recent Activity
  • Earlier than 15 days
    Senior Analyst, Mumbai, Financial Consultant connected with the Business
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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