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Tour Operator for Sale in Dublin, Ireland

Irish cultural tourism operator delivering native-language tours through diversified direct and partner channels.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 3 - 4 million
Run Rate Sales USD 3.2 million
EBITDA Margin 10 - 20 %
Industries Tour Operators
Locations  Dublin
Local Time 11:23 AM Europe / Dublin
Listed By Advisor / Business Broker
Status Active
Overall Rating
Full Sale
Asking Price: USD 5.2 million (Native Currency: EUR 4,500,000)
Reason: The Owner is divesting to focus on another project. The listing is managed by an advisory, and they ... View More
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Company Overview
Business Overview
• Dublin-based cultural tourism operator specializing in native-language guided travel experiences across Ireland.
• Delivers daily guided tours, premium multi-day travel circuits, and customized tourism experiences for Spanish- and Italian-speaking visitors.
• Serves more than 6,000 guests annually, with significant growth potential within the large Spanish-speaking tourism market visiting Ireland. Peak months include June to August.
• Revenue is generated through three diversified streams: high-frequency daily guided tours, premium multi-day circuits, and recurring B2B partnerships.
• Daily guided tours form the core volume driver of the business, while multi-day circuits generate higher-value bookings and stronger margins.
• Maintains established B2B relationships with travel agencies, tour operators, and tourism partners that provide contracted and repeatable business volumes.
• Operates an asset-light business model with no owned vehicle fleet or accommodation inventory, resulting in low fixed costs and minimal capital expenditure requirements.
• Utilizes a flexible network of native-speaking guides that can be scaled according to seasonal demand and booking volumes.
• Differentiates itself through native-language tour delivery, providing culturally relevant experiences that are difficult for generalist operators and online travel agencies to replicate.
• Benefits from diversified customer acquisition channels combining direct consumer demand with recurring partner-generated bookings.
• Well-positioned to capitalize on continued growth in inbound tourism to Ireland and increasing demand for localized travel experiences.
• Operates with a valid business license.
Products & Services Overview
The business provides daily guided tours, premium multi-day travel circuits, and customized tourism experiences across Ireland. Its clientele consists primarily of Spanish- and Italian-speaking leisure travelers, travel agencies, tour operators, and tourism partners seeking native-language guided experiences.
Assets Overview
The business operates on an asset-light model and holds minimal tangible assets. The substantial value lies in its intangible assets, including: an established, recognised brand in the niche of native-language (Spanish, with Italian) cultural tours in Ireland; a loyal customer base serving 6,000+ guests per year with a strong referral and repeat-booking pipeline; a vetted network of expert native-speaking tour guides; contracted B2B relationships with travel agencies, tour wholesalers and cultural institutions; proprietary itineraries, tour content and standardised operational processes and know-how; the company website, booking platform, customer database and online reputation (reviews and ratings); trusted local supplier relationships; and associated goodwill, trademarks and domain names.
Facilities Overview
The Company operates a deliberately asset-light model. The benefits are structural and durable: low fixed costs, minimal capital expenditure, strong free-cash-flow conversion and the ability to grow guest volumes — and enter new cities — without a step-change in the cost base. For an acquirer, this translates into a clean, scalable platform with limited balance-sheet risk.
Capitalization Overview
It's funded principally by accumulated retained earnings plus bank borrowings, consistent with the profitable, asset-light model. A single shareholder holding 100% of the business.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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