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Cosmetics Company Equity Stake For Sale in Haridwar, India

Established wellness and cosmetics e-commerce business with strong marketplace presence, scalable D2C growth potential nationwide.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 700 - 800 thousand
Run Rate Sales USD 810 thousand
EBITDA Margin 30 - 40 %
Industries Cosmetics + 1 more
Locations  Haridwar
Local Time 12:44 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 310 thousand for 20.0% stake (Native Currency: INR 30,000,000)
Reason: Reason for investment: The company is seeking investment primarily for large-scale expansion, premi... View More
Includes physical assets worth USD 157 thousand
Interested to connect with advisors
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Business Name
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Company PAN Card
FDA
GMP
INC
TM
Sales Team
Product
Founder
All Products
Ampoule Serum
Ampoule Serum Use
Our Products
Our SKU
Business Overview
* Established wellness, cosmetic, herbal, and e-commerce-focused business ecosystem operating for the past 12 years.
* Achieved approximately INR 7.5 crore annual turnover through multi-platform e-commerce sales across Amazon, Flipkart, Meesho, and other digital marketplaces.
* Previously generated peak combined daily sales of approximately INR 2.5 lakh to INR 3 lakh across major online platforms.
* Built and managed 1,000+ online product listings across cosmetic, wellness, herbal, personal care, ampoule, capsule, and lifestyle product categories.
* Operates a high-margin direct-to-consumer business model supported by low manufacturing costs, premium marketplace positioning, and scalable digital marketing strategies.
* Established customer reach across India with thousands of completed e-commerce orders and repeat customer engagement through marketplace and social media channels.
* Promoters possess over 10 years of practical experience in e-commerce operations, cosmetic product development, marketplace scaling, digital branding, product packaging, consumer psychology, and viral marketing strategies.
* Strong operational expertise across Amazon, Flipkart, Meesho, YouTube marketing, D2C branding, product positioning, and e-commerce conversion optimization.
* Existing business relationships with raw material suppliers, packaging vendors, logistics partners, e-commerce ecosystems, and manufacturing-related networks.
* Currently transitioning into a professionally structured private limited company, with expansion plans focused on premium packaging, wellness café systems, herbal tea ecosystems, franchise models, AI-driven wellness branding, and global e-commerce growth.
Products & Services Overview
Products and services:
The company’s top-selling products include herbal wellness teas, cosmetic serums, ampoule-based wellness products, capsules, skincare solutions, personal care products, and herbal lifestyle wellness products sold under its brand ecosystem.

Key product categories include:
* Herbal wellness teas and functional beverage concepts.
* Ampoule-based cosmetic and wellness products.
* Skincare serums, beauty wellness products, and personal care solutions.
* Herbal capsules and wellness support products.
* Lifestyle wellness and daily-use consumer care products.

These products are primarily used by retail consumers across India through Amazon, Flipkart, Meesho, social media channels, and direct e-commerce platforms for daily wellness routines, skincare, beauty care, energy support, lifestyle wellness, and herbal wellness consumption.

The business also plans to expand into:
* Wellness café chains.
* Herbal tea retail systems.
* Distributor and franchise networks.
* D2C e-commerce expansion.
* Global online marketplace sales.

In addition, the company provides product development, branding, packaging innovation, e-commerce scaling expertise, and future franchise/distributor partnership opportunities within its wellness ecosystem.
Assets Overview
Tangible assets:
* Existing inventory of cosmetic, wellness, herbal, ampoule, capsule, serum, tea, and personal care products.
* Premium packaging materials, bottles, ampoules, cartons, labels, and product development stock.
* Raw material inventory and bulk sourcing network supporting wellness and cosmetic manufacturing.
* Office infrastructure and operational setup located in Habra, North 24 Parganas, West Bengal.
* Existing retail outlet/business presence near Maslandapur Railway Station, West Bengal.
* Product photography equipment, computers, digital systems, printers, storage systems, and e-commerce operational infrastructure.
* Manufacturing-related equipment, processing tools, filling systems, packaging resources, and inventory handling infrastructure.
* Existing e-commerce operational infrastructure connected with Amazon, Flipkart, Meesho, and other online marketplaces.
* Existing warehouse/storage and logistics support systems.
* Branding materials, sample products, display inventory, and promotional assets.

Intangible assets:
* Associated brand identities, digital goodwill, and marketplace reputation.
* Existing customer base and repeat consumer network across India.
* Proven e-commerce sales history with approximately INR 7.5 crore annual turnover generated through online marketplaces.
* Multi-platform marketplace expertise across Amazon, Flipkart, Meesho, e-commerce operations, and D2C business systems.
* Product formulations, wellness concepts, herbal tea systems, cosmetic blends, ampoule concepts, and high-margin product development knowledge.
* Proprietary marketplace intelligence including pricing psychology, viral product positioning, e-commerce conversion strategy, and digital marketing systems.
* Existing online product listings, reviews, ratings, SEO ranking history, and digital marketplace visibility.
* Social media audience, YouTube presence, digital engagement, and online branding ecosystem.
* Distributor, supplier, packaging vendor, logistics, and manufacturing-related business relationships.
* Planned wellness café chain concept, franchise ecosystem, herbal tea systems, and future AI-driven wellness branding infrastructure.
* Existing business know-how in high-margin e-commerce scaling, product positioning, packaging psychology, and viral consumer marketing.
Facilities Overview
Facility description:
The business currently operates through office, storage, and retail operational facilities located in Habra, North 24 Parganas, West Bengal. The company has an operational office setup at its registered business location, along with an existing retail and customer-facing outlet near Maslandapur Railway Station, approximately 10 kilometers from Habra.

The present facilities are utilized for:
* E-commerce operations.
* Inventory management.
* Packaging activities.
* Product storage.
* Digital marketing operations.
* Customer coordination.
* Business administration.

The business presently operates through a combination of promoter-controlled premises and operational business spaces used for inventory handling, office management, and marketplace operations. The company is now planning further infrastructure expansion, warehouse strengthening, packaging setup development, and future wellness café demonstration facilities as part of the proposed investment and scaling plan.
Capitalization Overview
Funding:
The business has been primarily self-funded through promoter capital, internal accruals, reinvested e-commerce profits, and operational cash flows generated from marketplace sales across Amazon, Flipkart, Meesho, and other digital channels over the years.

Business structure:
The company historically operated through proprietorship and partnership business structures before transitioning into a professionally structured private limited company.

Debts & liabilities:
At present, the business has limited working capital constraints due to ongoing packaging redevelopment, inventory restructuring, infrastructure expansion planning, and preparation for large-scale relaunch and marketplace expansion. Existing liabilities mainly relate to routine operational expenses, inventory procurement, packaging development, e-commerce working capital cycles, and business expansion-related utilization. The business does not currently have any major long-term institutional debt burden.

Shareholding & ownership structure:
Currently, the company is promoter-controlled, with the founding promoters collectively holding 100% ownership prior to external investment. The proposed investment will be utilized for premium packaging redevelopment, new product launches, manufacturing expansion, aggressive advertising, marketplace scaling, distributor network expansion, and development of the company’s wellness café and herbal tea ecosystem.
Recent Activity
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1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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