Entertainment Production Startup Equity Stake For Sale in Mumbai, India

- The company launched seven months ago and has already surpassed 600,000+ installs, with monthly active users ranging between 50,000–100,000 on a rolling average basis.
- Average daily viewing time per user peaked at 22 minutes in May.
- Since its launch in February of this year, CPI has declined by 78%, reaching ₹2.2 in August this year, while CAC has declined by 91% to approximately ₹122. - Conversion rates have increased 3x since launch, indicating improving install quality, stronger conversion to paid users, and higher engagement at a lower acquisition cost.
- The current revenue model uses a ₹1 fully refundable paywall, providing full app access for one day, after which users are converted to a ₹29 weekly auto-debit subscription.
- The business requires 14 permanent employees to support content production, technology, marketing, and day-to-day operations.
- The company has MCA registration.
- Awards & recognition: The company’s original show won Best Microdrama in the crime genre at an international film festival in Russia, competing against productions from across the world.
- Traction & reputation: The app maintains a 4.5-star rating on the Google Play Store across approximately 700 reviews, supported by an organically grown Instagram following of around 18,000.
Strategic partnerships:
- Tata Play Binge: An in-app placement partnership designed to expand user reach and content discovery.
- Meesho: A discovery partnership providing Meesho users access to select shows and episodes, with the objective of driving engagement and subsequently converting users to download the app for full-length viewing.