Jewellery Business Equity Stake For Sale in Mumbai, India

• Our top-selling products are fashion jewellery pieces designed for everyday wear and occasions, including necklace sets, earrings, bangles, and curated ethnic collections.

• The highest traction comes from ready-to-wear necklace sets and earrings, which are driven by strong visual appeal, gifting demand, and high conversion rates on marketplaces. These products are typically lightweight, trend-driven, and priced to enable repeat purchases.

• Our primary customers are women aged 20–45, purchasing for weddings, festive occasions, office wear, and daily fashion use. A significant portion of demand is driven by occasion-based buying (weddings, festivals, gifting), as well as impulse purchases influenced by design, pricing, and visibility on marketplaces.

• Sales are generated through a multi-channel model:

• Marketplaces (Amazon, Flipkart): Drive discovery, volume, and new customer acquisition.
D2C website: Drives higher AOV, better margins, and repeat purchases.

• Customers typically discover products via marketplace search, ads, or social media, and purchase based on design appeal, pricing, and reviews. Over time, repeat customers increasingly transact through the D2C channel, contributing to higher lifetime value and improved unit economics.

• The business is supported by a data-driven product strategy, where inventory expansion is focused on proven, fast-moving SKUs, ensuring high sell-through and efficient working capital utilisation. Tangible Assets.

• Inventory of finished goods across multiple jewellery and fashion accessory categories.

• Office infrastructure, storage systems, workstations, and operational equipment supporting daily business operations.

• In-house studio setup for product photography, digital content creation, and catalogue management.

• IT systems, computers, and operational infrastructure supporting D2C and marketplace operations.

Intangible Assets.

• Established design-led D2C jewellery brand with 10+ years of operating history and market presence.

• 1M+ social media audience and accumulated customer engagement built across digital platforms.

• Fully operational e-commerce website with 10+ years of historical operational, customer, and sales data.

• Marketplace seller accounts across Amazon and Flipkart with established ratings, reviews, performance history, and platform credibility.

• Curated product catalogue, proprietary SKU selection insights, and accumulated merchandising intelligence developed over years of operations.

• Strong supplier ecosystem and sourcing relationships within the Mumbai fashion jewellery manufacturing network.

• Operational expertise across D2C growth, marketplace optimisation, inventory planning, merchandising, and digital marketing.

• Customer data, repeat purchase behaviour insights, and business analytics supporting product and marketing decisions.

• Trademarked brand names, digital brand assets, and associated intellectual property.

• Established digital assets including website authority, social media presence, marketplace visibility, and customer acquisition infrastructure. • The business operates from a ~1,200 sq. ft. fully equipped, two-level office facility on a long-term lease in Kandivali East, Mumbai.

• The facility supports core functions including operations, inventory management, fulfilment coordination, digital commerce operations, and in-house product photography/content creation.

• Fully networked operational infrastructure supports efficient coordination across marketplaces, D2C channels, inventory, and vendor management.

• The location provides efficient access to Mumbai’s jewellery sourcing and manufacturing ecosystem, supporting supply chain responsiveness and operational efficiency. • The business has been entirely bootstrapped and funded by the promoters since inception, with no institutional or external equity investment to date.

• The company is currently 100% promoter-owned, with the founding team holding full equity ownership.

• There are no external financial investors or institutional shareholders.

• Existing debt levels are limited and primarily short-term working capital in nature, with no material long-term liabilities.

• The business has been built with a capital-efficient operating approach focused on disciplined inventory and cash flow management.