Jewellery Business Equity Stake For Sale in Mumbai, India

• Our top-selling products are fashion jewellery pieces designed for everyday wear and occasions, including necklace sets, earrings, bangles, and curated ethnic collections.

• The highest traction comes from ready-to-wear necklace sets and earrings, which are driven by strong visual appeal, gifting demand, and high conversion rates on marketplaces. These products are typically lightweight, trend-driven, and priced to enable repeat purchases.

• Our primary customers are women aged 20–45, purchasing for weddings, festive occasions, office wear, and daily fashion use. A significant portion of demand is driven by occasion-based buying (weddings, festivals, gifting), as well as impulse purchases influenced by design, pricing, and visibility on marketplaces.

• Sales are generated through a multi-channel model:

• Marketplaces (Amazon, Flipkart): Drive discovery, volume, and new customer acquisition.
D2C website: Drives higher AOV, better margins, and repeat purchases.

• Customers typically discover products via marketplace search, ads, or social media, and purchase based on design appeal, pricing, and reviews. Over time, repeat customers increasingly transact through the D2C channel, contributing to higher lifetime value and improved unit economics.

• The business is supported by a data-driven product strategy, where inventory expansion is focused on proven, fast-moving SKUs, ensuring high sell-through and efficient working capital utilisation. Tangible assets:
• Inventory of finished goods across multiple product categories.
• Office infrastructure, including workstations, storage systems, and operational equipment.
• In-house studio setup for product photography and content creation.
• IT equipment and systems supporting business operations.

Intangible assets:
• Established D2C brand with 10+ year operating history.
• 1M+ social media audience and customer base built over time.
• Fully functional e-commerce website with 10+ years of operational data and insights.
• Marketplace presence and seller accounts across Amazon and Flipkart with strong ratings and performance history.
• Product catalogue and curated design portfolio developed over time.
• Supplier network and sourcing relationships within the Mumbai jewellery ecosystem.
• Operational know-how, including expertise in D2C growth, marketplace optimisation, and inventory management.
• Customer data, repeat behaviour insights, and performance analytics supporting decision-making.
• 2 Trademarked brand names and associated intellectual property. • The business operates from a 1,200 sq. ft. fully equipped, two-level office facility on a long-term lease in Kandivali East, Mumbai.

• The facility is fully networked and supports core functions including operations, inventory management, fulfilment coordination, and an in-house studio for product photography and content creation.

• Its location within a key jewellery sourcing cluster enables efficient vendor access and supply chain responsiveness. • The business has been entirely bootstrapped and funded by the promoters (husband–wife founders) since inception, with no institutional investment to date.

• The company is 100% promoter-owned, with the founding team holding full equity.

• There are no external shareholders.

• The business has limited external debt, primarily short-term working capital in nature, with no significant long-term liabilities.