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Profitable Bar for Sale in Neustadt an der Waldnaab, Germany

For Sale: Fully equipped, branded cocktail bar in Grafenwöhr, with experienced staff and turnkey potential.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 10 - 50
Legal Entity Limited Liability Company (LLC)
Reported Sales USD 700 - 800 thousand
Run Rate Sales USD 750 thousand
EBITDA Margin 29 %
Industries Bars
Locations  Neustadt an der Waldnaab
Local Time 7:50 PM Europe / Berlin
Listed By Management Member
Status Active
Overall Rating
Full Sale
Asking Price: USD 1.1 million (Native Currency: EUR 951,390)
Reason: The current owner is relocating internationally and wishes to transfer the business to a buyer who c... View More
Includes physical assets worth USD 193 thousand
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Business Overview
Strategic location:
- Situated steps from U. S. army base gate 1 in Grafenwöhr, within walking distance of soldiers’ dormitories.
- Daily high-volume foot traffic from U. S. and German military personnel.
Established client base:
- Average monthly customers: ~2,000–3,000 visits (consistent repeat clientele).
- Core audience: U. S. army soldiers, visiting German military members, and local residents.
Revenue model:
- Primary: Sale of premium cocktails, beers, and bar snacks.
- Secondary: Special events, private parties, and potential merchandise sales.
- Year-round operation (17:00–03:00 daily) ensures stable and predictable revenue flow.
Proven financial performance (last financial year):
- Revenue: €644,370.
- EBITDA: €190,278 (29.5% margin)
- Debt-free and fully compliant with local business and alcohol licensing.
Turnkey operations:
- Fully furnished with high-quality bar equipment and décor.
- Experienced, trained staff including a dedicated bar manager.
- Established brand with strong recognition in the local market.
Strong business relationships:
- Close ties with military community and local suppliers.
- Trusted venue for social gatherings and off-duty relaxation.
Promoter experience & reputation:
- Founder with deep hospitality and operations management experience.
- Proven ability to run profitable, high-traffic bars.
- Known for high service standards and unique cocktail creations.
Growth opportunities:
- Incoming increase in U. S. troop deployment and German military presence in Grafenwöhr.
- Room to expand seating, add themed nights, live entertainment, or food menu options.
Products & Services Overview
Top-selling products & services:
1. Signature cocktails:
- Popular classics such as margaritas, old fashioned, negronis, martinis, Moscow mules, Manhattans, gin & tonics, and whiskey sours consistently rank among the top-selling cocktails globally.
- Additionally, in-house mixologist menu combining various cocktails as well as food pairing items.
2. Turnkey service offering:
- Beyond beverages, the bar's fully furnished setup, experienced staff, trained bar manager, and established brand make it a “turnkey solution”, immediately operational for a buyer.
Who uses them & how:
Core clientele:
- U. S. military personnel, living in nearby dorms: They seek after-work relaxation and camaraderie in a comfortable, familiar environment.
- Visiting or deployed German soldiers and officers: Especially with projected increases in both American and German troops, demand from both demographics strengthens.
Usage patterns:
- Cocktails are enjoyed during post-duty hours, lively social evenings, and casual meetups.
- Classic cocktails appeal to those who appreciate authenticity and quality, while specialty or trendy drinks (long drinks or themed mixes) cater to younger or trend-conscious patrons.
Why this works for our bar:
- Location-driven demand walking distance from gate 1 and soldier housing makes the bar a convenient and trusted spot.
- Strong offering mix, a blend of classic best-sellers and brand-name cocktails paired with a smooth handover opportunity ensures steady traffic and easy operations.
- Growth-ready model, with additional footfall projected from troop increases and potential to expand menu or programming, earnings are scalable.
- Moreover, coin operated games are present on site, allowing customers to interact and drives overall total sales.
Assets Overview
Tangible assets (physical items the buyer will own)
Fully furnished bar infrastructure, including:
- Premium cocktail bar counters & shelving.
- Professional-grade mixers, blenders, shakers, and glassware.
- Refrigeration units, ice machines, Cool Room and beverage storage.
- Draft beer taps and keg storage.
- High-quality lighting and sound systems.
- Seating: bar stools, lounge chairs, and tables.
- Kitchen equipment for snack and food preparation.
- Interior décor & branding elements (signage, menus, themed decorations)
- Point-of-sale (POS) system with inventory management capability.
- Security system (CCTV cameras, alarm systems)
- Stock on hand at the time of sale (alcohol, mixers, snacks)
Intangible assets (Non-physical value the buyer gains)
- Established brand name: Known for quality cocktails and a vibrant atmosphere.
- Loyal customer base: Strong repeat business from U. S. army and German military clientele.
- Prime location lease: Secured 4 years ago for 25 years, steps from U. S. army gate 1.
- Fully trained and experienced staff, including a bar manager and bartenders.
- Supplier relationships: Established accounts with liquor distributors, food vendors, and local service providers.
- Social media presence & marketing assets: Established profiles and follower base.
- Operational know-how & processes: Standardized recipes, service procedures, and event formats.
- Goodwill: Reputation in the local community and with military personnel.
Facilities Overview
Built-up area & layout:
- Total area: 400 sqm over two floors, designed for high customer capacity and smooth operations.
- Ground floor: Main bar area, cocktail station, seating, and entertainment space.
- Upper floor: Additional lounge seating, private event space, and storage/office facilities.
Lease details:
- Long-term security, lease signed 4 years ago for 25 years. Stable rental terms provide predictable cost structure and peace of mind for new owners.
Facilities & amenities:
- Fully furnished with premium bar counters, professional cocktail equipment, glassware, refrigeration, and lighting systems.
- Stylish interior design tailored for a vibrant nightlife experience.
- Modern sound and lighting systems to accommodate events and themed nights.
Operational advantage:
- Turnkey condition, fully operational, no renovation or major investment required.
- Flexible space to host private parties, military gatherings, and community events.
Capitalization Overview
Ownership & funding:
Current funding structure:
- The business is 100% equity funded, no outstanding bank loans, leases, or third-party financing.
- Operations and growth have been sustained through internally generated profits since inception.
Debt position:
- Debt-free, no liabilities on balance sheet.
- Minimal interest expense last year (€3.67), related only to minor banking fees.
Ownership structure:
- Single-owner entity.
- Complete operational and strategic control retained in-house, ensuring quick decision-making and consistent business vision.
Buyer advantage:
- No encumbrances or debt obligations for a new owner.
- Clean, straightforward transaction process with transparent ownership records.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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