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Tour Operator Equity Stake For Sale in Nairobi, Kenya

Kenya-based eco-tour operator offering custom luxury safaris with 500+ bookings since inception, seeks investment.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 216 thousand
Run Rate Sales USD 216 thousand
EBITDA Margin 30 - 40 %
Industries Tour Operators
Locations  Nairobi
Local Time 9:13 PM Africa / Nairobi
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 200 thousand for 30.0% stake (Native Currency: USD 200,000)
Reason: Scale from small luxury operator to a stronger, asset-backed tour operator and DMC with internationa... View More
Includes physical assets worth USD 51 thousand
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Business Overview
- The business is a luxury safari tour operator based in Nairobi, Kenya.
- The company has handled around 500 bookings serving about 830 clients, acquired mainly via its website, promotional campaigns, and partner travel agents in the USA and Switzerland.
- Revenue is generated from margins on custom safari packages and related travel services.
- The team is composed of experienced local professionals focused on sustainable, eco-friendly safaris that support wildlife conservation and local communities.
- The business maintains strong relationships with eco-lodges and community partners, enjoys exceptional 5-star reviews on Google, Tripadvisor, and safari Bookings.
- It has also worked as a Kenyan film fixer for BBC’s Sir David Attenborough documentary “Extinction – The Facts. ”
- The company is registered as a private limited entity and is a registered member of the Kenya Association of Tour Operators (KATO), offering financial protection to clients, and has a tourism regulatory authority certificate.
Products & Services Overview
Provides luxury custom African safaris, curated sustainable travel itineraries, and privately guided safaris across Kenya, Tanzania, and Uganda. Offers B2B and B2C travel services, off-the-beaten-path safari experiences, astronomy and stargazing tours through partner starbed properties, wildlife and birdwatching safaris, honeymoon and beach holidays, balloon and photographic safaris, filming and production support, and hotel reservations for both international and local tourists, as well as travel agents.
Assets Overview
Tangible assets include approximately 6 laptops and desktops valued at about USD 4,100, office furniture worth about USD 5,600, cameras and lenses valued at about USD 6,000, and other physical assets, including at least one motor vehicle valued at USD 35,000.

Intangible assets include a private limited entity with KATO registration and a tourism regulatory authority certificate, a 95% customer retention rate, a 65% customer referral rate, an active pipeline of travel leads valued at approximately USD 295,000, and relationships with around 50 travel agents, providing strong future booking potential and brand equity.
Facilities Overview
Office located in a shared commercial building with 350 square feet of space, subdivided into a CEO’s office and one shared office for five staff. Premises are rented at USD 400 per month under a renewable 2-year lease.
Capitalization Overview
Business initially funded entirely by the founder using personal resources and time. Currently operates with a bank loan of approximately USD 8,000. Ownership structure consists of one director holding 100% equity in the company.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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