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Industrial Measuring Equipment Company Investment Opportunity in Gandhinagar, India

Business empowering India’s process industries through automation, consulting, and content-driven community building.

Established 5-10 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 394 thousand
Run Rate Sales USD 400 thousand
EBITDA Margin 2 %
Industries Industrial Measuring Equipment + 1 more
Locations  Gandhinagar
Local Time 4:34 AM Asia / Kolkata
Listed By Business Owner / Director
Status Moderately Active
Overall Rating
Partial Stake Sale
USD 170 thousand for 10.0% stake (Native Currency: INR 15,000,000)
Reason: Reason for Investment. We are seeking investment to accelerate the growth of India’s first integrat... View More
Includes physical assets worth USD 57 thousand
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Business Overview
Business highlights.
Client base.
✅ 2,000+ paying customers across pharma, food, chemical, water, and automation industries.
✅ Repeat orders from OEMs, system integrators, and plant heads.
Revenue model:
💰 Combination of product sales, consulting services, and sponsored content.
💻 Online B2B eCommerce via own website and offline sales.
🎯 Next target: ₹6 Cr revenue | Bootstrapped so far with ₹3.45 Cr achieved.
Promoter experience:
👤 Founder & CEO.
🎙 Host of our podcast.
🛠 8+ years of hands-on experience in process automation & instrumentation.
🎓 Master’s in Electronics & Communication.
Strategic business relationships:
🤝 10+ collaborations with top instrumentation OEMs and industrial brands.
🏭 Trusted by Agastya NutriFood, and several regional process plants for cost-effective solutions.
We hire additional staff on part time basis to run the business.
Awards & recognition.
📈 10,00,000+ organic content views.
📢 Invited as external faculty in many colleges.
🔧 Delivered cost-saving solutions in real-time use cases (e. g. , ₹1 lakh saved in sensor replacement)
Business has an MCA license, GST certificate.
Growth & community:
📚 Growing technical learning platform for engineers and buyers.
📲 Strong inbound lead generation via SEO, video content, and webinars.
Products & Services Overview
Top-selling products and services:
1. Industrial sensors & instruments.
Sensors, indicators, controllers, timers, data loggers, scanners.
For parameters like temperature, humidity, pressure, level, flow, moisture, dew point, pH, and conductivity.
Sold via our eCommerce platform and offline.
* Used for real-time process monitoring, automation, and compliance.
2. Consulting & OEM solutions.
* Customized instrumentation packages, system design, sensor replacements.
* Helps factories reduce downtime, improve accuracy, and ensure process reliability.
3. Content & community engagement.
* Educates engineers, procurement heads, and plant teams via small course.
* Drives organic inbound leads and builds domain authority.
Who uses them:
Pharmaceutical, food, chemical & water treatment plants, OEMs, system integrators, and automation engineers use our products for critical process control, compliance, and batch monitoring.
How they use them:
To automate and monitor key parameters across the production cycle for regulatory documentation, data recording, and troubleshooting.
To reduce import dependency through reliable, cost-effective alternatives.
To simplify procurement and access expert guidance via a single platform.
Assets Overview
Tangible assets:
1. Office infrastructure.
1,560 sq. ft. rented commercial space (Gandhinagar)
Furnishings: Desks, chairs, storage units, meeting setup.
2. IT equipment.
Laptops, desktops, printers, routers, and surveillance systems.
3. Studio setup.
Cameras, lights, microphones, audio interface, teleprompter, green screen, tripod stands.
4. Inventory.
Stocked products (sensors, controllers, loggers, etc. )
Intangible assets:
1. Brand assets.
Brand names.
Logos, taglines, and visual identity.
2. Digital properties.
Official website.
Social media accounts (YouTube, Instagram, LinkedIn, etc. )
3. Content assets.
* 840+ videos, blogs, technical content, podcast episodes.
* SEO-optimized product descriptions and articles.
4. Customer & vendor database.
2,000+ client records and B2B vendor contacts.
5. Software Licenses & Tools.
Paid tools for SEO, CRM, eCommerce, email marketing, and content creation.
6. Goodwill & industry relationships.
Brand reputation in the niche industrial automation sector.
Strategic partnerships with OEMs and system integrators.
Facilities Overview
Location: Gandhinagar, Gujarat, India.
Total Super Built-up Area: 1,560 sq. ft.
Floors: Single-floor commercial unit.
Ownership: Operated on a rental basis.
Usage: Office, product dispatch center, video production and consulting workspace.
Utilities: Fully equipped with high-speed internet, studio setup, and dedicated zones for eCommerce operations and client meetings.
Capitalization Overview
Current funding: The business is fully bootstrapped, with all operations self-funded by the promoters.
One Cash Credit (CC) account of ₹15 lakhs is active.
Currently utilizing only ₹2–3 lakhs for working capital needs.
No other debts or external loans.
Ownership Structure:
2 shareholders, each holding 50% ownership. One is active managing director and the other is sleeping director (non-operational role)
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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