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Newly Established Food Wholesale Company Investment Opportunity in Bekasi Regency, Indonesia

Business specialized in packaged food products and ingredients distribution from 8 FMCG brands, seeks investment.

Established 0-1 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales Nil
Run Rate Sales USD 870 thousand
EBITDA Margin 18 %
Industries Food Wholesale
Locations  Bekasi Regency
Local Time 8:26 PM Asia / Jakarta
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 182 thousand for 40.0% stake (Native Currency: IDR 3,000,000,000)
Reason: - Significant market expansion potential: With growing demand for convenient, high-quality cooking p... View More
Includes physical assets worth USD 73 thousand
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Business Overview
- Client base: This business has a continuously expanding client network, including affiliated brands, distribution partners, retail stores, and end users spread across various regions. Currently we are affiliated with 6 FMCG brands across Indonesia and Malaysia.
- Revenue model: The business employs a revenue model based on direct product sales and distribution partnerships to retailers, distributors and small markets across West Java. Additionally, it generates income from brand licensing, consulting services, product sales, and executing brand development strategies in marketing and sales.
- Promoter experience: The promoters bring over 10 years of experience in market development, sales strategy, branding, and international business management, especially in introducing new brands to the Indonesian market. They have successfully managed brands across various industries, including FMCG, herbal products, and household needs.
- Business relationships: The business maintains strategic relationships with a network of local distributors, modern retail outlets, and online platforms to expand product reach. It also collaborates with service vendors such as advertising agencies, logistics providers, and outsourcing agencies.
- Staffing: There are 9 permanent employees and logistics is outsourced through 3rd party providers.
- Registrations: The business is in the process of obtaining import and Halal license.
Products & Services Overview
The top selling product is "Gulai Cooking Seasoning" from a Malaysian brand Cap Bunga Rose. Used as an instant seasoning to achieve a taste similar to that of restaurant dishes.
Distribution of packaged food products and ingredients to local retailers and distributors.
Assets Overview
Physical assets include the stock of products currently available.
Intangible assets owned by the business are estimated to be IDR 15 billion.
Facilities Overview
We have leased a two-story shop-house with a floor area of 60 square meters per floor, which serves as our head office which is located in Kab. Bekasi, West Java.
Additionally, we have rented five modest houses that function as stock points and gathering locations for sales teams in specific areas.
We also have a cooperation contract to utilize assets owned by Toll Group Logistics, along with an air logistics service agreement with Lion Parcel.
Capitalization Overview
The business is currently funded by its founders, covering operational costs and inventory purchases. The total capital invested by shareholders amounts to IDR 5.5 billion, with ownership divided among four founders at 40%-20%-20%-20%.
To date, the company has no bank debts or other outstanding loans.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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