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Newly Established Hygiene Products Company Investment Opportunity in Hyderabad, India

Invest in India's expanding hygiene brand, targeting ₹10 crore turnover in baby and women's care.

Established 0-1 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 82 thousand
Run Rate Sales USD 170 thousand
EBITDA Margin 8 %
Industries Hygiene Products
Locations  Hyderabad
Local Time 6:24 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 58 thousand for 5.0% stake (Native Currency: INR 5,000,000)
Reason: We seek funding to expand our distributor network, enhance digital marketing, hire sales executives,... View More
Includes physical assets worth USD 76 thousand
Interested to connect with advisors
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Business Name
Not disclosed
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Documents
Company Logo
Diaper Image
GST Certificate
Business Overview
1. Manufacturing & revenue model.
Manufacturing: Outsourced production.
Direct distribution model: Products are sold through distributors, stockists, and retailers across cities and districts.
Super stockist model: Rural distributors can appoint sub-distributors and earn a 4% commission.
Current network: 8 distributors.
Sales targets: Distributors must achieve ₹50 lakh/year to maintain agreements.
Retail pricing strategy: Market price is set at 80% of MRP.
2. Market presence & clients.
Target market: Urban and rural districts across India.
Key distribution locations: Hyderabad, Warangal, Rajkot, Gir Somnath, Junagadh, Porbandar, Jagityal, Buldhana, Washim, and expanding.
Clients: Retailers, pharmacies, hospitals, and baby product stores.
Marketing support: Active social media campaigns on Facebook, Instagram, and YouTube.
3. Promoter experience.
Founded by experienced professionals in baby care product manufacturing, marketing, and distribution.
Strong industry relationships with distributors, stockists, and sales executives across multiple districts.
4. Business relationships & team.
Sales team: Dedicated sales executives assigned to key territories.
Distributor support: Monthly area manager visits to boost sales.
Marketing support: Free promotional materials, digital ads, and limited-time free delivery for new distributors.
The company is actively expanding and focused on strengthening its distributor network.
Products & Services Overview
The business's top-selling products:
Baby diapers – Used by parents for infants and toddlers for hygiene and convenience.
Sanitary pads – Used by women for menstrual hygiene.
Adult diapers – Used by elderly individuals or people with medical conditions requiring incontinence care.
Baby wet wipes – Used by parents for baby hygiene and general cleaning.
Baby shampoo & soap – Used by parents for baby skincare and hair care.
Who uses these products and how?
Parents & caregivers – Buy baby diapers, wet wipes, shampoo, soap, powder, rash cream, and body wash for their infants and toddlers.
Women – use sanitary pads for menstrual hygiene.
Elderly & caregivers – Use adult diapers for incontinence management.
Hospitals & nursing homes – Use adult diapers, wet wipes, and baby care products for patient hygiene.
The products are primarily sold through distributors who buy in bulk to resell in supermarkets, pharmacies, and baby product stores.
90% of the products are sold through distributors and 10% are through online sales.
Assets Overview
Tangible assets:
Stock - INR 40 lakh.
All packing and office equipment.
Facilities Overview
Currently operating from a rented 3,000 sq. ft. space, we plan to expand to a 10,000 sq. ft. facility.
Office location: Airport Road, Sultanpur, Balapur, Hyderabad, India.
Capitalization Overview
The company has no loans and is fully funded by its partners.
Ownership in the Indian company is distributed among four partners as follows: 65%, 20%, 10%, and 5%.
The company is also registered in America solely for branding purposes, while all sales and operations are conducted through a private limited entity in India. The offered stake is exclusively in the Indian private limited company.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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