Outdoor Advertising Company Investment Opportunity in London, UK
Invest in UK-based digital billboards and D6 screens business, targeting £20M+ revenue in 5 years.
Premium Plan
| Established | 1-5 year(s) |
| Employees | 10 - 50 |
| Legal Entity | Private Limited Company |
| Reported Sales | USD 2 - 3 million |
| Run Rate Sales | USD 2.7 million |
| EBITDA Margin | 10 - 20 % |
| Industries | Outdoor Advertising |
| Locations | London |
| Local Time | 11:51 AM Europe / London |
| Listed By | Business Owner / Director |
| Status | Active |
Partial Stake Sale
USD
5.3 million
for
30.0%
stake
(Native Currency: GBP 4,000,000)
Reason: - Recruitment drive to rapidly increase revenue by filling advertising space on existing network and...
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Includes physical assets worth
USD
1.26 million
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Business Name
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User Verification
Documents
Business Plan
(6.8 MB)
Pitch Deck
(4.5 MB)
List of Screen Assets
(13.3 KB)
List of Live Roadside & Retail D6's
(19.4 KB)
Domain-Verification.pdf
(213.9 KB)
Certificate of Incorporation
(91.3 KB)
Business Overview
- Leading UK-based operator with a specialized focus on digital billboards and D6 screens for outdoor advertising, including prime London locations.
- Robust portfolio with 108 screens active across 49 strategic locations, enhancing visibility and reach for advertisers as of the end of this year.
- Diverse client base with 168 clients onboarded this year, ranging from independent local shops to large global brands, demonstrating the trust and reach of the brand.
- Offers outdoor advertising on high-demand digital formats like D48, D96, and DM6, strategically placed on roadsides and in high-traffic areas like shopping precincts and bus shelters.
- Three distinct revenue channels diversify income: media buying agencies (both network and independent), direct sales to hyper-local businesses, SMEs, and national brands, and via programmatic advertising platforms.
- Compact team of 12 employees efficiently manages operations and client relations, ensuring dedicated and personalized service.
- Positioned for growth within the UK's competitive outdoor advertising industry, capitalising on digital innovation and strategic location deployment.
- Robust portfolio with 108 screens active across 49 strategic locations, enhancing visibility and reach for advertisers as of the end of this year.
- Diverse client base with 168 clients onboarded this year, ranging from independent local shops to large global brands, demonstrating the trust and reach of the brand.
- Offers outdoor advertising on high-demand digital formats like D48, D96, and DM6, strategically placed on roadsides and in high-traffic areas like shopping precincts and bus shelters.
- Three distinct revenue channels diversify income: media buying agencies (both network and independent), direct sales to hyper-local businesses, SMEs, and national brands, and via programmatic advertising platforms.
- Compact team of 12 employees efficiently manages operations and client relations, ensuring dedicated and personalized service.
- Positioned for growth within the UK's competitive outdoor advertising industry, capitalising on digital innovation and strategic location deployment.
Products & Services Overview
The business's top-selling products and services include outdoor advertising space on large format digital billboards (D48, D96 & DM6) along roadsides, as well as D6 screens located within outdoor shopping precincts, on bus shelters, and freestanding roadside units. We sell this space to businesses and brands of all sizes, ranging from independent local shops to global brands.
Assets Overview
Tangible assets:- 5 x D48 digital billboards and structure (all 6x3m)
- 1 x D96 digital billboard (12.8x3.6m)
- 5 x DM6 digital billboards and structure (2 x 4x6m, 2 x 3x4.5m & 1 x 4.8x7.2m)
- 10 x dual-sided D6 kiosks (all 55" screens)
- 9 x dual-sided D6 kiosks (screens, media players and routers only - all 75" screens)
Intangible assets:
- Existing website.
- New Website (currently mid-build)
- Existing CRM system - pipedrive with over 10k contacts.
- New CRM system - salesforce (due live mid-Jan)
- Contracts for 49 live locations (ranging from 5-15 years)
- Agreement for another 100+ large format sites to be built by Wildstone.
- Partnership agreement with Trueform which includes the build of 65+ roadside dual-sided D6 kiosks in Surrey plus submission of many other tenders nationwide with local authorities and county councils.
- Another 10+ HoTs signed to develop large format roadside digital billboards directly with landlords and councils.
- Brand recognition & goodwill.
Facilities Overview
We have a rented We Work office in Soho, London, UK which is the main office and also have a small rented office in Reading, UK.Our screen sites vary where we either rent/lease the land and own the screen and structures, operate a screen owned by the landlord or rent/lease the site fully built with the screen included.
Capitalization Overview
The business has been self-funded by another company that the 3 shareholders also own. We operated as a division of that company initially until we split away and became independent 5 years ago. The CEO and founder own 33.34% stake with the other 2 silent partners owning 33.33% each. We have also been funded by multiple growth loans which are as follows:- FSE/TVB - £101k outstanding.
- Iwoca - £145k outstanding.
- Funding Circle - £250k outstanding.
Recent Activity
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Earlier than 15 daysInvestment Director, Management Consultancy, Istanbul, Corporate Investor / Buyer connected with the Business
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Earlier than 15 daysFounding Partner, New York City, Investment Bank connected with the Business
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Earlier than 15 daysConsultant, Management Consultancy, Singapore, Individual Investor / Buyer connected with the Business
Tags:
Outdoor Advertising Company Investment Opportunity in London, United Kingdom
·Invest in Outdoor Advertising Company in London, United Kingdom
·Outdoor Advertising Company Investment Opportunity
·Investment Opportunity in London, United Kingdom
·Invest in Outdoor Advertising Company
·Invest in London, United Kingdom
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