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Video Games Store Equity Stake For Sale in Central Jakarta, Indonesia

Profitable omnichannel gaming retailer in Indonesia (Jakarta-based), raising funds to scale inventory and growth.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 470 thousand
Run Rate Sales USD 360 thousand
EBITDA Margin 30 %
Industries Video Games Stores
Locations  Jakarta + 1 more
Local Time 12:03 AM Asia / Jakarta
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 12 thousand for 30.0% stake (Native Currency: IDR 200,000,000)
Reason: We are seeking IDR 200 million (USD 12,000) to scale our profitable and fast-growing gaming hardware... View More
Includes physical assets worth USD 21 thousand
Interested to connect with advisors
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Business Overview
Customer base.
• 8,000+ retail customers and 100+ active resellers across Indonesia, indicating strong repeat demand and brand trust.
Revenue model.
• Sales of new and refurbished gaming consoles and accessories.
• Repair services for major console brands + spare parts.
• Game loading / setup services for ready-to-play consoles.
• Flexible console rental packages for individuals and B2B customers (gaming cafés, event organizers).
Sales channels & presence.
• Active on major e-commerce platforms: Shopee, Tokopedia, TikTok Shop, Akulaku.
• Offline retail presence in Central and North Jakarta, supported by live-streaming setups for promotions and customer engagement.
Promoter & team.
• Led by a promoter with 20+ years of experience in gaming and retail.
• Supported by a digital marketing team (acquisition & conversion) and skilled technicians (after-sales, repairs, quality control).
Business relationships.
• Long-term supplier partnerships across Indonesia, Singapore, and Japan for reliable sourcing and competitive pricing.
• Partnerships for logistics and inventory processes, and for digital marketing/SEO to improve fulfillment and online visibility.
Growth metrics.
• +25% YoY increase in repeat purchases.
• +68% increase in customer lifetime value (LTV) over the past two years.
Industry recognition.
• No formal awards pursued yet; business model validation is reflected in repeat growth, LTV uplift, and expanding reseller network.
Products & Services Overview
1) Products (85% of revenue)
• Gaming consoles: New and refurbished PlayStation, Nintendo, and Xbox consoles.
• Accessories: High-demand items such as controllers, headsets, and charging docks.
Who buys & how they use them.
• Individual gamers: Purchase for personal home entertainment.
• Resellers: Buy inventory to resell through their own online/offline channels.
• PlayStation rental operators: Purchase consoles and accessories to equip rental units, gaming venues, and event setups.
2) Services (15% of revenue)
• Console repairs & spare parts: Used by gamers, resellers, and small repair shops to maintain, fix, and extend console lifespan.
• Game loading / setup services: Chosen by customers who want a ready-to-play console immediately after purchase.
Sales channels (how we deliver)
We sell through an omnichannel model: online marketplaces (Shopee, Tokopedia, TikTok Shop) and offline stores in Central and North Jakarta, ensuring broad access for consumers, resellers, and B2B customers.
Competitive advantage & market opportunity.
• Competitive advantage: A complete gaming ecosystem-hardware + accessories + repairs + game loading-serving both retail and B2B segments (resellers and rental operators) with strong after-sales support.
• Market opportunity: Indonesia’s gaming market continues to grow, driving rising demand for consoles, accessories, and related services—positioning the company to scale through diversified offerings and repeat customers.
Assets Overview
Tangible assets.
1. Inventory: Regularly refreshed stock of new and refurbished PlayStation, Nintendo, and Xbox consoles, plus high-demand accessories.
2. Central Jakarta retail outlet (mall-based): Business-operated sales point and repair drop-off/pick-up location.
3. Live-streaming studio setup: Apartment-based studio provided by the promoter, configured for livestream commerce (e. g. , Shopee/TikTok).
4. Operational equipment: Livestream gear, basic retail fixtures, tools and equipment used for console testing/repairs (as applicable).
Intangible assets.
1. Customer & reseller database: 8,000+ retail buyers and 100+ resellers, segmented for repeat sales and targeted marketing.
2. Brand & reputation: The brand equity built through customer service and after-sales support.
3. Business relationships: Supplier relationships across Indonesia/Singapore/Japan and marketplace/channel relationships that support sourcing and sales.
4. Rental concept know-how: Operating model and brand concept with potential for replication/franchise expansion.
5. Processes & SOPs: Inventory tracking, reporting routines, and operational workflows developed over time.
Facilities Overview
The business operates with a hybrid setup consisting of two retail outlets and a dedicated live-streaming studio. This integrated setup supports efficient daily operations and scalable growth.
1) North Jakarta retail store (leased)
• Location: North Jakarta.
• Lease status: Leased under a long-term 10-year contract.
• Function: Console & accessories sales, customer consultation, and a prototype outlet for the PlayStation rental business (extreme game).
• Notes: Rental income helps offset operating costs; the outlet is designed to be replicable as a future franchise format.
2) Central Jakarta retail store (inside a mall)
• Location: Central Jakarta (mall-based)
• Occupancy: Operated as a permanent/owned business outlet (no external lease costs stated)
• Function: Sales, customer service, and repair drop-off/pick-up point.
• Benefit: Strong visibility, stable base, and lower fixed occupancy cost.
3) Dedicated live-streaming studio (apartment unit)
• Location: Apartment unit provided by the business owner.
• Function: Live-streaming for marketplace sales (Shopee/TikTok), content creation, and real-time customer engagement.
• Benefit: Low overhead while supporting online growth and conversion.
Capitalization Overview
The business is primarily funded by the promoter’s own capital.
Recent Activity
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1 Investor made an offer to this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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