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Video Games Store Equity Stake For Sale in Central Jakarta, Indonesia

Profitable omnichannel gaming business in Indonesia with proven demand, scaling for growth.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 470 thousand
Run Rate Sales USD 360 thousand
EBITDA Margin 30 %
Industries Video Games Stores
Locations  Jakarta + 1 more
Local Time 6:17 AM Asia / Jakarta
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 12 thousand for 30.0% stake (Native Currency: IDR 200,000,000)
Reason: We are seeking IDR 200 million (USD 12,000) to scale a profitable omnichannel gaming business in Ind... View More
Includes physical assets worth USD 12 thousand
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Business Overview
Customer base:
• 8,000+ retail customers and 100+ active resellers across Indonesia, demonstrating strong repeat demand and brand trust.
Revenue model:
• Sales of new and refurbished gaming consoles and accessories.
• Console repair services and spare parts.
• Game loading / setup services for ready-to-play consoles.
• Console rental packages for individuals and B2B clients (gaming cafés and event organizers)
Sales channels & market presence:
• Active across major e-commerce platforms: Shopee, Tokopedia, TikTok Shop, and Akulaku.
• Offline retail stores in Central and North Jakarta, supported by live-streaming sales to drive engagement and conversion.
Promoter & team:
• Founded and led by a promoter with over 20 years of experience in the gaming and retail industry.
• Supported by an in-house digital marketing team and skilled technicians handling repairs, quality control, and after-sales service.
Business relationships:
• Long-term supplier partnerships in Indonesia, Singapore, and Japan, ensuring stable supply and competitive pricing.
• Strategic partnerships supporting logistics, inventory processes, and digital marketing/SEO to strengthen fulfillment and online visibility.
Growth & traction:
• 25% year-on-year growth in repeat purchases.
• 68% increase in customer lifetime value (LTV) over the past two years.
Industry recognition:
• While no formal awards have been pursued, consistent repeat growth, improving LTV, and an expanding reseller network validate strong product–market fit.
Products & Services Overview
Top-selling products (85% of revenue):
• Gaming consoles: New and refurbished PlayStation, Nintendo, and Xbox.
• Accessories: Controllers, headsets, charging docks, and other fast-moving items.
Who uses them:
• Individual gamers for home entertainment.
• Resellers who redistribute through online and offline channels.
• PlayStation rental operators for gaming venues, events, and rental units.
Services (15% of revenue):
• Console repair and spare parts to maintain and extend console lifespan.
• Game loading / setup services for ready-to-play consoles.
Sales & delivery model:
• Omnichannel distribution via online marketplaces (Shopee, Tokopedia, Akulaku, Toco and TikTok Shop)
• Offline retail stores in Central and North Jakarta serving B2C and B2B customers.
Competitive edge & market opportunity:
• Integrated gaming ecosystem combining products and services for retail and B2B clients.
• Strong repeat demand supported by Indonesia’s rapidly growing gaming market.
Assets Overview
Tangible Assets:
1. Inventory.
Regularly refreshed stock of new and refurbished PlayStation, Nintendo, and Xbox consoles, along with high-demand gaming accessories, supporting fast turnover and consistent sales.
2. Central Jakarta retail outlet (mall-based)
Business-operated physical sales outlet used for retail sales, customer service, and console repair drop-off/pick-up.
3. Live-streaming studio setup.
Apartment-based live-streaming studio provided by the promoter, equipped and configured for marketplace commerce (e. g., Shopee and TikTok).
4. Operational equipment.
Livestreaming equipment, basic retail fixtures, and tools used for console testing, quality checks, and repair services.
Intangible Assets.
1. Customer & reseller database.
Database of 8,000+ retail customers and 100+ active resellers, segmented to support repeat purchases and targeted marketing campaigns.
2. Brand and market reputation.
Established brand credibility built through consistent product quality, competitive pricing, and reliable after-sales service.
3. Business and supplier relationships.
Long-standing supplier relationships across Indonesia, Singapore, and Japan, as well as active marketplace and sales-channel relationships.
4. Rental concept know-how.
Proprietary operating model and brand concept for PlayStation rental services, with potential for replication or franchising.
5. Operational processes and SOPs.
Documented inventory tracking, sales reporting, and operational workflows developed to support efficiency and scalability.
Facilities Overview
The business operates a hybrid facility setup consisting of two retail outlets and a dedicated live-streaming studio. This integrated structure supports efficient daily operations and scalable growth across online and offline channels.
1) North Jakarta retail store (leased)
• Location: North Jakarta.
• Lease status: Long-term lease (10-year contract)
• Function: Sales of gaming consoles and accessories, customer consultation, and a prototype outlet for the PlayStation rental business (“Extreme Game”)
• Notes: Rental income contributes to covering operating costs; the layout and operating model are designed to be replicable as a future franchise format.
2) Central Jakarta retail store (mall-based)
• Location: Central Jakarta (inside a shopping mall)
• Occupancy: Operated as a permanent/owner-managed business outlet (no external lease burden)
• Function: Sales, customer service, and repair drop-off/pick-up point.
• Benefit: High foot traffic visibility, stable operating base, and lower fixed occupancy costs.
3) Dedicated live-streaming studio.
• Location: Apartment unit provided by the business owner.
• Function: Live-streaming sales on marketplaces (Shopee and TikTok), content creation, and real-time customer engagement.
• Benefit: Low overhead facility that significantly supports online sales growth and conversion efficiency.
Capitalization Overview
The business is primarily funded by the promoter’s own capital.
Recent Activity
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1 Investor made an offer to this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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