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Tools and Housewares Company Investment Opportunity in Hyderabad, India

Profitable Indian ceramic decor brand seeking investment to launch new lines & boost global sales.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 270 thousand
Run Rate Sales USD 315 thousand
EBITDA Margin 34 %
Industries Tools and Housewares + 1 more
Locations  Hyderabad
Local Time 9:48 AM Asia / Kolkata
Listed By Management Member
Status Active
Overall Rating
Partial Stake Sale
USD 69 thousand for 10.0% stake (Native Currency: INR 6,000,000)
Reason: Seeking equity investment to capitalize on its first-mover advantage in India’s premium stoneware ce... View More
Includes physical assets worth USD 170 thousand
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Business Overview
A pioneering premium brand specializing in handcrafted stoneware ceramic planters and home decor. We are currently India’s only dedicated manufacturer of stoneware ceramic planters, with over 45 years of cumulative material expertise and 15 years of experience in design and marketing.
- Unique product & market positioning:
First-mover advantage in premium ceramic planter design, with a strong focus on quality, craftsmanship, and export-readiness.
- Strong distribution network:
Over 30 resellers across India, selling on four major online platforms (online contributing 15% of total revenue), with the remainder from wholesalers and B2B resellers.
- OEM/ODM capabilities:
Providing private label and custom ceramic decor solutions for export buyers, interior brands, and online retailers. Known for flexible, scalable production and design customization. Forty percent of our business comes from OEM contracts.
- Current production & revenue outlook:
Production capacity: 3 tons/day.
Projected annual turnover (current financial year): ₹5.5 crore.
- Registered Location: Vijayawada, Andhra Pradesh.
- Office & Factory: Hyderabad, Telangana, India.
- Client segments:
Serving interior retailers, wholesalers, export houses, and OEM buyers. Products are used in home styling, gifting, hospitality decor, and private-label resale.
- Promoter background:
Led by founders with deep industry knowledge in ceramic production, design, and international merchandising.
Growth plans:
Seeking equity investment to expand product lines, increase manufacturing capacity, and scale global B2B partnerships.
Products & Services Overview
Decorative planters & pots:
- High demand from domestic plant markets.
- Often sold in sets for gifting, and in bulk to plant nurseries and decor retailers.
Customized OEM ceramic ranges (private label):
- For foreign buyers/brands seeking exclusive collections under their label.
- Includes bespoke shapes, finishes, and packaging.
Who uses them:
- Interior decor retailers:
Stock these products for seasonal and year-round decor collections.
- Export buyers & importers:
Often place bulk or container-level orders for global distribution (e. g., in the US, Europe, Middle East).
- Online brands & D2C retailers:
Use our products under private labels; ceramics are well-suited for social media-led product lines.
- Hospitality & interior designers:
Use decorative planters and crockery for hotel, restaurant, or villa decor.
How they’re used:
- Interior styling: Products are used as centerpieces, shelf accents, or wall features.
- Gifting: Small ceramic pots and sets of bowls or platters are included in curated gift boxes.
- Branding/OEM: B2B clients rebrand the products for their catalogs or e-commerce platforms.
- Plant decor: Planters paired with succulents or herbs are a hot trend, especially in urban apartments.
Assets Overview
Tangible- Product design prototypes, production machinery, furnace, machinery and equipment.
We have recently imported machinery from China worth INR 60 lakhs.
Intangible- Brand value, market reach and business know-how.
Facilities Overview
- Location:
Shadnagar, near Hyderabad, Telangana.
- Total built-up area:
Approximately 30,000 sq. ft on 4 acres of land.
- Floors:
Single-storey layout optimized for ceramic production workflow, includes dedicated areas for raw material storage, shaping, glazing, kiln operation, quality control, and packaging.
- Ownership:
Operated from a leased facility with a long-term lease agreement, offering stability and low overhead.
- Utilities & setup:
Equipped with industrial-grade kilns, molding stations, glazing units, and drying zones.
- Capacity:
Supports a daily output of 3 tons, with available space and infrastructure ready for near-term expansion.
Capitalization Overview
- Business is funded by self-funds from friends and family.
- There are 2 directors at 86% and 14% shares.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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