Energy Drink Startup Investment Opportunities in India

Distinguished as one of Mumbai's fastest-growing energy drinks companies, operating with a high-margin business model with over 52% gross margin. - Extensive market reach with over 300,000 customers served through a network of 10,000+ retail and 240+ HORECA outlets across 20 towns in five Indian states. - Product portfolio spans premium and semi-premium segments, offering a range of beverages including energy drinks with innovative flavors like green apple and classic edition. - Pioneering in the Indian market by launching the first packaged boba juices, expanding its diversified beverage offerings alongside non-alcoholic beers and mixers. - Committed to quality and innovation, the company maintains high standards with a product lineup designed to meet the evolving preferences of consumers. - Operates with a dynamic team of 10 employees and engages additional skilled personnel through contractual agreements to ensure operational flexibility and expertise. - Achieved significant visibility and brand recognition after being featured on a popular reality TV show, leading to an increase in sales and investor interest. - Strategic growth in the highly competitive beverage industry driven by a focus on customer satisfaction, market presence, and an expansive product range. - The business is registered in Pune. We’ve built a high-performance supply chain ready to scale fast: North India (Haryana, Punjab, HP, J&K): 250+ Distributors/Superstockists. East UP: 75+ Distributors, 10 Superstockists. Goa: 25 Distributors. West Maharashtra: 35+ Distributors/Superstockists. Karnataka: 400+ Distributors (our strongest network) ✅ 785+ distribution points serving 15,000+ retail outlets across India.

1. Located in Pune, the business operates in the energy drinks industry. 3. The business is a supplier of premium energy drinks on behalf of another brand. 4. Currently, the product lineup includes an energy drink, and there are plans to introduce a new product Makhana. 5. Last year, the business achieved an Annual Recurring Revenue (ARR) of INR 20 lakhs and aims to close this year with an ARR between INR 12 to 15 crore. 6. Maintains strong financials with a gross margin of over 35%. 7. With over 2 lakh customers from offline purchases at retail counters, the company achieved sales of over INR 30 lakh last month alone. 8. Energy drink is available in more than 30,000 retail stores, with a significant presence in major urban areas as well as semi-urban regions. 9. Product lineup includes a variety of energy drinks, featuring both classic and innovative flavors, all manufactured under stringent quality control standards. 10. Industry recognition was achieved by being featured in Startup Magazine's Top 100 Startups to Watch. 11. The company complies with all regulatory requirements and holds necessary licenses.