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Application Software Company Investment Opportunity in Southfield, United States

Fitness app for consumers transitioning to a Software as a Service for personal trainers.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Limited Liability Company (LLC)
Reported Sales Nil
Run Rate Sales Nil
EBITDA Margin Nil
Industries Application Software + 1 more
Locations  Southfield
Local Time 5:38 PM America / Detroit
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 55 thousand for 33.0% stake (Native Currency: USD 55,000)
Reason: We are seeking investment to transform our consumer fitness app into a robust SaaS platform tailored... View More
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Business Overview
- Client Base: Currently no clients, as we launched as an MVP to explore potential operations.
- Revenue Model: After transitioning to a software platform for trainers, we will adopt a subscription-based model with monthly/yearly tiered pricing, premium features, and branded app services.
- Market Potential: There were 1,130,145 personal trainer businesses in the US as of 2023, with the number increasing in 2024. Our initial goal is to convert 10,000 trainers into paying clients, capturing a small portion of our niche market. At an average $60/mo subscription package, we are looking to grow fast and stable. With over 1 million personal trainers in the US alone, our target audience offers significant growth potential. Risk to reward for our business is beyond reasonable.
- Promoter experience: The team comprises experienced fitness professionals and tech developers with a strong background in app development and the fitness industry.
- Sales team: Fully digital business model allows for a global sales team, with an in-house team dedicated to sales and customer acquisition.
We are seeking investment to transform our app into a comprehensive SaaS platform for personal trainers, leveraging our MVP insights and digital capabilities to capture a substantial market share.
Products & Services Overview
- Currently, our product is the consumer fitness app, used by individuals to track workouts, set fitness goals, and monitor progress.
- We are planning a transition to a personal trainer SaaS platform that will offer advanced features for trainers, including a branded fitness app to enhance their business and client engagement.
- This will provide trainers with a personalized, professional platform, setting us apart from competitors who rely on external apps.
Assets Overview
Our intangible assets include the app source code, development infrastructure, intellectual property, digital marketing assets, and team expertise.
Facilities Overview
Our company is based in MI, USA and can be managed anywhere in the world due to it being digital.
Capitalization Overview
Business is self-funded by owner equity, with total up to date investment being around 95k.
There are no loans or liabilities as of now.
We are looking for capital to transform our fitness app into software for personal trainers.
Terms can be negotiated.
Recent Activity
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2 Investors contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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