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Crypto Company Investment Opportunity in Cagliari, Italy

SaaS for product traceability, creation and management of Digital Product Passports using blockchain, NFC, AI.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 140 thousand
Run Rate Sales USD 280 thousand
EBITDA Margin Nil
Industries Enterprise Software + 1 more
Locations  Cagliari
Local Time 12:31 PM Europe / Rome
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 350 thousand for 15.0% stake (Native Currency: EUR 300,000)
Reason: Strategic M&A opportunity (partial acquisition) to scale faster go-to-market efforts across Europe, ... View More
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Business Overview
Clients & traction:
-10+ active clients across Italy, Europe and Asia.
-Operating in sports, fashion, food & beverage, furniture, and batteries.
- €120K in ARR (as of July this year), with a clear path to €350K+ by year-end.
- Backed by CDP Venture Capital, Italy’s government VC.
- Multiple pilots underway in highly regulated sectors, including compliance-driven exports.
Revenue model:
- SaaS license-based subscription (monthly/annual)
- Optional integration/setup fees for enterprise clients.
- Future roadmap includes data monetization, ESG intelligence, and consumer engagement modules.
Promoter experience:
- Co-founders with 10+ years’ experience in blockchain, digital identity, and hardware integration.
- Past experience includes consulting for major brands, EU-funded projects, and international IP strategy.
Business relationships & assets:
- Granted European patent (WO 2021/140460 A1) for system linking NFC-tagged physical products to blockchain and NFTs.
- Engaged in regulatory alignment for EU DPP frameworks (eco design and batteries regulation)
- Strategic partnerships in the circular economy, sportswear, and sustainability certification sectors.
Awards & recognition:
1. Winner of marzotto prize, Ernst & young special award.
2. IoTworld cup Italy winner.
3. Top 3 finalist at Malta blockchain summit (best IoT project)
4. Selected by Italian innovation ministry for CES Las Vegas.
5. Launched first ever certified match-worn jersey with acf fiorentina.
6. Apefest ny with bBanchi e Mardi x bored apes yacht club.
7. Selected by italian innovation ministry for ces Las Vegas.
8. Selected by Italian innovation ministry for ils Tokyo.
9. Official agreement with digital platformer Tokyo.
Products & Services Overview
The company operates at the intersection of sustainability, traceability, product authentication, and consumer engagement offering a modular, AI-powered solution tailored to the needs of brands aiming to meet new global standards in transparency and compliance.
At the core of Genuino’s system is a patented method for authenticating and certifying physical products through the use of NFC/RFID tags linked to non-fungible tokens on blockchain. It enables each product to have a secure, verifiable digital identity that can be used across its entire lifecycle from production to reuse, resale, or recycling.
Genuino's top-selling product is a full-stack SaaS solution designed to help brands comply with ESG regulations, such as the Digital Product Passport (DPP) and Battery Regulations.
Key components of the service include:
-Digital Product Passport SaaS Platform.
A cloud-based platform enabling brands to generate and manage Digital Product Passports compliant with EU regulations. Each product is issued a dynamic DPP accessible via QR/NFC and enriched with verifiable sustainability, origin, and lifecycle data.
-Patented NFC/RFID-Based Authentication and Traceability.
Genuino uses its patented protocol to link physical items to the blockchain through embedded NFC or RFID tags. This enables secure, tamper-proof authentication and item-level traceability, supporting anti-counterfeiting and grey market protection.
-AI-Driven Lifecycle Management.
Proprietary AI agents assist in automatically generating, validating, and updating DPPs across multiple stages of the supply chain. These agents also support marketing, product intelligence, and circular economy workflows.
-Consumer Engagement and Digi-Physical Experiences.
The platform enables brands to create new forms of consumer interaction through smartphone-based touchpoints, unlocking content, experiences, or rewards linked to the ownership and usage of physical products.
Our clients include fashion brands, furniture manufacturers, battery producers, and food & beverage companies, particularly small and mid-sized enterprises (SMEs) looking to strengthen compliance and traceability without investing in heavy IT infrastructure.
Assets Overview
Intangible asset for €1.6M > SaaS platform and European patent development.
Facilities Overview
No office. Our team is international and works remotely.
Capitalization Overview
Equity investment:
- We raised €1M+ Seed equity rounds led by CDP Venture SGR.
- The round included a small group of angel investors with background in deep tech, compliance, and blockchain.
Public funding – debt instrument:
- We received €449,000 through Smart&Start Italia, a government innovation grant/loan scheme managed by Invitalia.
-Part of the funding €337,000 is structured as a 10-year zero-interest loan, with repayment starting in 2 years at a monthly installment of €3,500. The remaining part €112,000 is released as a grant. No return requested.
- This program was awarded based on technology readiness (TRL 7–8), innovation score, and market potential.
- No private bank loans or credit lines are currently outstanding.
Shareholders Structure:
-Founders (2) > 79%
-CDP + Angels (30) > 21%
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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