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Ecommerce Website Equity Stake For Sale in Senai, Malaysia

Well established maternity & nursing product brand supporting mothers from pregnancy to postpartum recovery.

Established 10-20 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 1 - 2 million
Run Rate Sales USD 1.48 million
EBITDA Margin 10 - 20 %
Industries Women's Clothing + 1 more
Locations  Senai
Local Time 11:54 PM Asia / Singapore
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 490 thousand for 12.5% stake (Native Currency: MYR 2,000,000)
Reason: Raising MYR 2M for a 12.5% stake to expand into new regions and scale revenue across high-demand mat... View More
Includes physical assets worth USD 860 thousand
Interested to connect with advisors
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Documents
Logo
Supermarket
Department Store
Brand Profile
Pitch Deck
Form 9
Business Overview
Core Specialization & Mission: Specializes in premium maternity and nursing essentials, offering a comprehensive product ecosystem—from pregnancy support belts to postpartum recovery wear—designed to empower mothers with confidence and self-worth throughout their journey.

Strong Financial Performance: Maintains a healthy financial trajectory with an average 55% gross profit margin, driven by high brand equity and a loyal customer base of over 300,000 mothers across the region.

Robust Omnichannel Operations: Operates a high-volume fulfillment model processing over 2,000 orders per month, seamlessly integrating Direct-to-Consumer (DTC) sales via platforms like Shopee, Lazada, and TikTok with a wholesale B2B network.

Extensive Retail Footprint: Established a strong physical presence with over 500 retail touchpoints, securing shelf space in major partners such as Aeon, AEON Wellness, Parkson, ISETAN, SOGO, SEIBU, Alpro Pharmacy, Manjaku Baby Mall and many more.

International Expansion: Aggressively expanding beyond its Malaysian headquarters with a dedicated branch in Singapore and active distribution networks in Brunei and Vietnam, while currently strategically entering the Philippines market.

Scalable Manufacturing Model: Utilizes an outsourced manufacturing strategy to ensure cost efficiency and scalability, allowing the brand to focus on continuous innovation and sustainable, functional product design.

Compliance & Recognition: Operates with full regulatory compliance and valid certification, backed by multiple industry accolades including the Grand Champion of TV Business Reality Show by ASTRO and the SITEC Top EC Merchant Awards.
Products & Services Overview
- Specializes in shapewear, maternity wear, breastfeeding accessories and postpartum recovery.
- Products include maternity support belts, nursing bras, abdominal binders, breast pump, breastfeeding accessories.
- Used by pregnant women, new mothers, and individuals looking for body-shaping solutions.
- B2B clients include maternity clinics, hospitals, department store, pharmacy, convenient store and baby specialty store.
- B2C customers purchase directly through the online platform.
Assets Overview
The tangible assets include:
- The business owns a stock of goods worth MYR 1 million.
- Warehouse in Senai, Johor worth MYR 2.5mil.
Facilities Overview
The business operates from a owned warehouse in Senai, Johor.
Capitalization Overview
2 directors and raised seed round funding of approx. MYR 1 million with pre-valuation of MYR 10 million 3 years ago.
Shareholder structure:
- Co-founders: 90.32%
- Remaining shareholders: LLP -8.08%.
- Government trustee: 1.6%
Loan outstanding: Property loan/working capital loan.
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Contact Business
1 Investor contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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