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Fast Food Restaurant for Sale in Pasig, Philippines

Nationwide chicken franchise brand with 100+ operating outlets across the Philippines seeking investment.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 10 - 50
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 400 - 500 thousand
Run Rate Sales USD 420 thousand
EBITDA Margin 30 - 40 %
Industries Fast Food Restaurants
Locations  Pasig
Local Time 11:18 AM Asia / Manila
Listed By Advisor / Business Broker
Status Active
Overall Rating
Full Sale
Asking Price: USD 1.22 million (Native Currency: PHP 70,000,000)
Reason: The owner intends to retire from daily operations and address personal commitments, and is thus look... View More
Includes physical assets worth USD 315 thousand
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Business Overview
- Nationwide fast food chicken franchise headquartered in Bulacan with 100+ operating outlets across the Philippines, serving mass-market Filipino households and commuters.
- Core products: Affordable fried and roasted chicken meals, rice meals, and ready-to-cook chicken packs targeted at value-conscious consumers.
- Proprietary marinades and seasoning mixes drive product differentiation and support branded retail and wholesale sales.
- Each outlet records an average daily footfall of 30 to 100 customers.
- Revenue streams: Initial and ongoing franchise fees, supply-chain sales of chicken and proprietary marinades to franchisees, and direct store operations income.
- Business model: Mixed company-owned and franchised outlets enabling rapid footprint growth with low capital intensity per new location.
- Franchise value proposition: Low entry cost, established supply chain support, strong brand recall, and operational systems for quicker break-even.
- Management: Promoters have many years of experience in food retail and franchising brand registered with IPO Philippines.
- Growth opportunity: Scalable model targeting expansion to around 1,400 stores via strategic partnerships and area development franchises, enhancing franchise network and supply-chain margins.
- Team and operations: Compact central team (12 employees) managing franchising, supply logistics, product development, and brand marketing for nationwide fast-food operations.
Products & Services Overview
The brand specializes in affordable fried and roasted chicken meals, complemented by proprietary marinades and seasoning mixes. Core products include ready-to-cook chicken packs, rice meals, and franchise packages. Customers are primarily mass-market Filipino households and commuters seeking value-for-money meals. Franchisees benefit from low entry cost, strong brand recall, and established supply chain support.
Assets Overview
Tangible assets comprise office equipment, furniture, laptops, and over 100 franchise-related setups.
Intangible assets include a registered trademark & brand name, proprietary marinade & seasoning recipes, a structured franchising system with manuals, an established supply chain network, commissary operations, trained personnel, and a loyal customer base.
Facilities Overview
The head office and commissary are located in Bulacan with a leased facility of 400 sqm at a monthly rent of PHP 27k, supporting nationwide distribution. Franchise outlets are independently leased by franchisees and operated under standardized designs and equipment.
Capitalization Overview
The business is fully owned by the sole proprietor. Expansion so far has been funded internally and via franchise fees. There are outstanding personal obligations of the owner, which can be discussed under NDA. No institutional debt on the company balance sheet.
Recent Activity
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Contact Business
1 Buyer contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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