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Newly Established Kitchen Utensils Company Investment Opportunity in Mumbai, India

India’s first health-first dinnerware brand with strong traction, celebrity backing, and omnichannel distribution.
This Business is on a Premium Plan
Established 0-1 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 210 thousand
Run Rate Sales USD 210 thousand
EBITDA Margin 20 - 30 %
Industries Kitchen Utensils
Locations  Mumbai
Local Time 8:34 PM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 460 thousand for 20.0% stake (Native Currency: INR 40,000,000)
Reason: - To accelerate D2C, Q-Commerce, and retail scale-up. - To expand product development for festive s... View More
Includes physical assets worth USD 5.8 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Pitch Deck
Business Overview
- India’s first health-focused, mass-premium dinnerware brand designed for the modern, conscious consumer.
- Offers a curated product range across:
• Ceramic dinnerware and drinkware (100% animal bone ash-free)
• Cutlery and barware (304-grade food-grade stainless steel)
• Premium lead-free glassware designed for health-conscious, design-driven urban consumers seeking safe and ethical tableware.
- Available across major e-commerce platforms, offline retail, and quick commerce.
- Achieving INR 15 lakh MRR with strong unit economics.
- Backed by a founding team of strategic and celebrity partners.
- Previously funded by Venture Catalysts, We Founder Circle, and other angel investors.
- Operates on an asset-light model with outsourced manufacturing and third-party warehousing and logistics (3PL).
- Brand visibility to further increase with a feature on a national investment reality TV show.
- The business has a registration certificate.
Products & Services Overview
Top Product Categories:
- Ceramic dinnerware & drinkware (animal bone ash-free)
- Cutlery & barware (304-grade food-grade stainless steel)
- Glassware (100% lead-free, premium designs)
Customers:
- Health-conscious, design-aware urban consumers.
- Shopping across D2C site, Amazon, Flipkart, Myntra, Tata CliQ Luxury, and offline at Nature’s Basket, Food Square.
- Quick-commerce buyers via Zepto.
Assets Overview
Tangible:
- Office and warehousing infrastructure through partners.
Intangible:
- Proprietary, differentiated product designs.
- Health-first brand positioning.
- Strong influencer and D2C recall (Neha Dhupia, TV show presence)
- Brand equity in a white space category.
- Supply chain partnerships with Q-commerce and offline channels.
Facilities Overview
An asset-light setup with outsourced manufacturing and warehousing/logistics through 3PL and e-commerce fulfillment partners.
Capitalization Overview
- ₹1.11 cr raised from venture catalysts, We Founder Circle, Suraj Nalin (Play Simple)
Cap Table:
- Founders: 80.02%
- Promoter1: 5.81%
- Promoter2: 0.89%
- Venture Catalysts: 5.9%
- We Founder Circle: 4%
- Angels: 3.38%
No debt.
Recent Activity
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Contact Business
1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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