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Online Marketplace Company Investment Opportunity in Bhubaneswar, India

Tech-driven platform leveraging AI to boost hotel direct bookings and optimize operational efficiency, seeks investment.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 50 - 100
Legal Entity Private Limited Company
Reported Sales USD 1.21 million
Run Rate Sales USD 760 thousand
EBITDA Margin 10 - 20 %
Industries Online Marketplace
Locations  Bhubaneswar
Local Time 11:34 PM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 404 thousand for 5.0% stake (Native Currency: INR 35,000,000)
Reason: The funds raised will be primarily allocated across four key areas: technology, sales and marketing,... View More
Includes physical assets worth USD 40 thousand
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Business Document
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Pitch Deck
Business Overview
Business metrics & clients:
- 5300+ hotels onboarded.
- INR 10.5 Cr ARR.
- Handles INR 9+ Cr in daily transactions.
- Over 1.65 million bookings and 3.27 million room nights booked.
- Preferred choice for boutique and SMB hotels with 20–90 rooms.
- Clients include Postcard Hotels, WelcomHeritage, KTDC, Odisha Tourism and The Crown Bhubaneswar.
Revenue model:
- B2B SaaS subscription model.
- ACV per hotel: INR 43,000.
- Monetization through AI agents, Mart, and upcoming fintech features.
- Projected to reach INR 30 Cr ARR in 18 months.
- 90%+ gross margins.
- Customer churn: < 10% p. a.
- CAC: INR 23,000 | LTV: INR 1.72 Lacs.
Promoter experience:
- (CEO): Ex-VP Sales, ICICI Bank; Founder of 5 Elements; recognized by CNBC’s “40 under 40. ”
- (COO): Serial SaaS entrepreneur with consulting background.
- (CTO): Ex-Oracle Hospitality, 9+ years as full-stack developer.
- (AI Head): 5 years in AI automation.
- (VP Ops): Ex-Booking. com, “30 under 30. ”
Strategic relationships:
- Partnerships with 8 Indian state governments (e. g. , TTDC and Odisha Tourism).
- Active in India, Southeast Asia, and the U. S.
- Working with tourism boards, hotel chains, and independent properties.
Recognition & media mentions:
- Featured in YourStory, Financial Express, BW Disrupt, Hotelier India and Moneycontrol.
- Endorsed by industry leaders such as Kapil Chopra (Postcard Hotels) and Krishna Teja Mylavarapu (KTDC).
Products & Services Overview
Top products/services:
1. AI agent suite (via AURA orchestration):
- Pricing agent: Adjusts room rates hourly based on OTA rates, demand, and seasonality.
- Marketing agent: Runs and optimizes Google/Facebook ad campaigns.
- Guest experience agent: Sends personalized offers and upgrades.
- Distribution agent: Maintains rate parity and syncs with OTAs.
- Operations agent: Manpower planning, procurement alerts, upsell nudges.
- Booking engine: AI-enabled direct booking platform for hotel websites.
- Distribution engine: Connects and syncs with OTAs and GDS.
- Experience engine: Contactless guest interaction and check-in/out.
- Marketing engine: Website, SEO, CRM, and AI chatbot integration.
- Analytics engine: Predictive analysis and rate recommendation tools.
- Mart: A procurement marketplace for hotel supplies.
Assets Overview
Tangible assets.
- Mart inventory (inferred): 767 products listed, 900+ orders.
- IT Infrastructure (servers, hardware, etc. )
Intangible assets.
These are the core value drivers and intellectual properties:
1. AI agent suite:
- AURA (Autonomous Unified Revenue & Operations Assistant)
- Specialized agents: Pricing, marketing, guest experience, distribution and operations.
- Planned agents: Staffing, loyalty, procurement, review response and financial forecasting.
2. SaaS platform:
- Modules include: Booking engine, distribution engine, experience engine, marketing engine, analytics engine.
3. Proprietary AI models:
- Used for pricing, demand forecasting, guest personalization, etc.
4. Software IP & codebase:
- Developed platforms and services, including HotelOS and Mart.
5. Brand & reputation:
- Recognized in media and trusted by government tourism boards.
- Testimonials from major clients (e. g. , Postcard Hotels, Odisha Tourism)
6. Customer contracts & relationships:
- 5,300+ hotels, 1.65 million bookings and 32.7 million room nights.
7. Data assets:
- Structured and unstructured guest, pricing, and operational data.
- Includes cross-property insights (used for reinforcement learning)
8. Market position:
- 90%+ gross margin, 10% churn and 26% demo-to-contract conversion.
Facilities Overview
Primarily operates as a cloud-based SaaS provider for the hospitality industry, focusing on digital solutions like booking engines, channel managers, and AI-driven guest engagement tools.
Capitalization Overview
- Funding: Raised over $3.3 million across seed and pre-Series A rounds from Mumbai-based angels, Inflection Point Ventures, Neotech Hub, and TiE Angels.
- Ownership: Majority held by founders (led by CEO); balance with early-stage VCs and angel investors. Specific equity split not publicly disclosed.
- Debt: No known outstanding debts or loans.
- Shareholders: Includes founders and multiple institutional/angel investors; exact number and ownership percentages undisclosed.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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