Pet Food Business Investment Opportunity in Indore, India
Indore-based pet food brand offering vet-formulated, all-natural meals with innovative packaging, seeks investment for expansion.
| Established | 1-5 year(s) |
| Employees | 5 - 10 |
| Legal Entity | Sole Proprietorship/Sole Trader |
| Reported Sales | USD 34 thousand |
| Run Rate Sales | USD 68 thousand |
| EBITDA Margin | Nil |
| Industries | Pet Food |
| Locations | Indore |
| Local Time | 2:11 PM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Active |
Partial Stake Sale
USD
113 thousand
for
15.0%
stake
(Native Currency: INR 10,000,000)
Reason: Seeking investment to expand our sales & marketing channels.
Includes physical assets worth
USD
16 thousand
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Business Overview
- Pioneering pet food company based in Indore, focused on creating high-quality, vet-formulated recipes for pets, unlike conventional options that often compromise on nutritional quality.
- The company prioritizes pet health, utilizing all-natural, human-grade ingredients without added preservatives, sugars, or artificial fillers, ensuring that pets receive safe and nutritious meals.
- The formulations and branding are owned, while production is outsourced to a third-party manufacturer.
- Product line includes grain-free options, specifically designed for pets with sensitive stomachs and allergies, addressing a significant need in the pet food market.
- The innovative use of modern retort packaging allows the brand to preserve nutrition and flavor, making it easier for busy pet parents to feed their pets with single-meal packs that are both convenient and hassle-free.
- Committed to raising the standard of pet food in India, aiming to replace lower-quality varieties with wholesome, vet-backed alternatives that significantly enhance pet wellness.
- The brand operates in over 10 cities across North India, leveraging both offline and online sales channels, with revenue generated evenly split between pet food retailers and e-commerce platforms like its own website, Amazon, and Blinkit.
- Projected to achieve an annual turnover of INR 2.5 crore, anticipating a remarkable 75% growth following investment, indicating strong market demand and potential for expansion.
- Established just 10 months ago, the brand has already fulfilled an average of 50-80 orders per day and is fully compliant with relevant registrations, including GST, Udhyam, and FSSAI, reinforcing its commitment to quality and transparency in the pet food industry.
- The company prioritizes pet health, utilizing all-natural, human-grade ingredients without added preservatives, sugars, or artificial fillers, ensuring that pets receive safe and nutritious meals.
- The formulations and branding are owned, while production is outsourced to a third-party manufacturer.
- Product line includes grain-free options, specifically designed for pets with sensitive stomachs and allergies, addressing a significant need in the pet food market.
- The innovative use of modern retort packaging allows the brand to preserve nutrition and flavor, making it easier for busy pet parents to feed their pets with single-meal packs that are both convenient and hassle-free.
- Committed to raising the standard of pet food in India, aiming to replace lower-quality varieties with wholesome, vet-backed alternatives that significantly enhance pet wellness.
- The brand operates in over 10 cities across North India, leveraging both offline and online sales channels, with revenue generated evenly split between pet food retailers and e-commerce platforms like its own website, Amazon, and Blinkit.
- Projected to achieve an annual turnover of INR 2.5 crore, anticipating a remarkable 75% growth following investment, indicating strong market demand and potential for expansion.
- Established just 10 months ago, the brand has already fulfilled an average of 50-80 orders per day and is fully compliant with relevant registrations, including GST, Udhyam, and FSSAI, reinforcing its commitment to quality and transparency in the pet food industry.
Products & Services Overview
Top-selling products include chicken & broccoli dog food and a specialized cat food line.Primarily supplied to retailers and pet owners across North India.
Assets Overview
Physical assets include inventory in hand worth INR 14 lakh.
Facilities Overview
Operating from a rented office and warehouse facility of 5,000 sq. ft. in Mhow, Indore, at a rent of INR 25,000 per month.
Capitalization Overview
Self-funded with no outstanding loans or external funding raised. The business has three partners, with the promoter holding 50% and the other two holding 40% and 10%, respectively.
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