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Profitable Distillery Investment Opportunity in New Delhi, India

New Delhi based well established premium liquor brand with 9 products with pan-India presence.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 50 - 100
Legal Entity Private Limited Company
Reported Sales USD 2.83 million
Run Rate Sales USD 9.5 million
EBITDA Margin 40 %
Industries Distilleries
Locations  New Delhi
Local Time 1:46 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 900 thousand for 5.0% stake (Native Currency: INR 80,000,000)
Reason: Seeking investment for business expansion. - Total split: INR 5 Cr for scaling in existing markets ... View More
Includes physical assets worth USD 22.7 thousand
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Business Overview
- Premium and semi-premium liquor brand portfolio with 9 SKUs across whisky, vodka, and brandy.
- Premium whisky is the top-selling product, contributing to 45% of sales, followed by crafted vodka at 25%.
- Products are sold in 8 states, 100+ cities, 3,200+ retail outlets, and 600+ HORECA outlets.
- Customer base of over 1.5 million, serving both retail and hospitality segments.
- Current monthly sales of INR 7 crores with shipments of 7,000+ cases.
- Achieved 7.6x revenue growth last year and 2.3x growth this year due to addition to more products and expansion of the distribution reach.
- Gross margins: 60%+ in premium portfolio and ~45% in semi-premium portfolio.
- INR 12+ crores raised to date; currently raising funds at INR 150 crore pre-money valuation.
- Already secured INR 3.5 crore in current round.
- In-house apps driving tech-enabled execution for sales force automation and supply chain optimization.
- Led by young professionals and industry veterans with 150+ years of combined alcoholic beverages experience.
- Operates with a valid alcohol manufacturing and distribution license.
Products & Services Overview
Premium whisky and crafted vodka are the best sellers. Client base includes retail outlets, distributors, and HORECA businesses across 8 states, serving over 1.5 million customers.
Assets Overview
Tangible assets include only office equipment under the asset-light model. Intangible assets encompass all registered and owned intellectual property of its brands.
Facilities Overview
Production is fully outsourced with no in-house manufacturing or facility ownership. The company maintains minimal assets, with its only owned assets being customized bottle moulds valued at INR 10 lakhs per brand. This asset-light approach reduces fixed costs and eliminates the need for heavy upfront infrastructure investments, which is especially important in the alcoholic beverages industry as it is highly working capital-intensive.
Capitalization Overview
The business is jointly owned by three partners.
To date, over INR 12 Crores has been raised from external investors across multiple funding rounds. The most recent round secured INR 5.24 Crores, led by IPV (an AIF fund) and IIM Bangalore Angels.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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