Teen Fashion Retailer Investment Opportunity in New Delhi, India
Established | 10-20 year(s) |
Employees | 5 - 10 |
Legal Entity | Private Limited Company |
Reported Sales | USD 1.27 million |
Run Rate Sales | USD 1.1 million |
EBITDA Margin | 10 - 20 % |
Industries | Teen Fashion Retailers |
Locations | New Delhi |
Local Time | 5:00 PM Asia / Kolkata |
Listed By | Advisor / Business Broker |
Status | Active |
Serves pre-teens, teens, and Gen Z women across India.
Strong repeat rate of 35% for girls’ bras and 20% monthly repeat from under-30 customers.
- Revenue model.
Direct-to-consumer (D2C) via website (~30% revenue, 70–80% prepaid orders).
Omnichannel presence across Amazon, Meesho, Myntra, Zepto, Flipkart, and resellers.
High return on Ad spend (ROAS): 6–7 on Amazon, 4 on Meesho.
Achieved CM3 positive on key channels.
- Financials.
FY23 Revenue: ₹9.3 crore.
Projected for next year, EBITDA: 18%, PBT: 7%
CM2: 32%, Gross Profit: 70%, RTO: 8%
Promoter experience.
Co-founder & MD: 15+ years in marketing with Star, IBN7, and TV Today.
Co-founder & Creative director: Pearl Academy alum with a sharp design focus.
Director of fulfilment: 18+ years in sourcing/procurement, JD Institute graduate.
Business relationships.
CSR tie-ups with Wonder Cement, Howden India, and OSM Thome for reusable period care.
Partnerships with Zepto, Instamart, and Slikk for rapid commerce distribution.
Strong reseller network: 10 resellers across 9 states, 15 fulfilment centres.
- IP & innovation.
1 published patent for pain relief period panty.
1 patent in progress for 100% biodegradable period panties & pads.
Functional wardrobe innovations like magic bra straps and seamless inners.
Investors.
Backed by prominent investors and a family office, and boutique VC firms like i90Vare Capital.
Recognition.
Featured on a popular business realty show (link provided in pitch).
Among the fastest-growing women’s innerwear brands on Zepto.
Achieved #1 Best Seller status in girls’ sports bras & knickers.
Teen bras, period panties, and starter camis are the top-selling essentials.
Users.
Pre-teen & teen girls, primarily through purchases made by millennial moms.
Demographic.
Gen Z and millennial women seeking comfort, style, and functionality.
Usage.
Every day innerwear and sustainable period care designed for comfort and confidence.
Appeal.
Body-positive, youthful, and functional designs bridging fashion and utility.
- 3 single needle machines (INR 20,000 each new machine cost) – total INR 60,000.
- 1 flat needle machine (INR 90,000 new machine cost) – total INR 90,000.
- 1 overlock machine (INR 45,000 new machine cost) – total INR 45,000.
- 2 cutting machines (INR 30,000 new machine cost) – total INR 30,000.
Intangible assets include:
- Trademarks for the brand name and period panties.
- Patent for period panties published in November last year.
800 Sq Ft.
Second Floor.
Rental – INR 25,000/- per month.
Lease Validity – May (two more years left on the lease)
Machinery – 2 flat machines, 1 elastic attachment machine, 3 overlock machines,
- INR 1.2 cr- Outstanding NBFC loan.
- INR 1 cr- Discretionary CCD currently on loan from an individual.
- Leading names on the investor cap table: a family office and many popular investors.
- Team of industry experts from e-commerce, tech, design, gynaecology & finance among mentors and advisors.
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2 weeks, 1 day agoOperations Manager, Oil And Gas, Chennai, Individual Investor / Buyer connected with the Business
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Earlier than 15 daysExecutive, Airlines, Trichy, Individual Investor / Buyer connected with the Business