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Teen Fashion Retailer Investment Opportunity in New Delhi, India

Invest in youth-centric innerwear and period care brand redefining comfort for Gen Z girls.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 1.27 million
Run Rate Sales USD 1.1 million
EBITDA Margin 10 - 20 %
Industries Teen Fashion Retailers
Locations  New Delhi
Local Time 5:00 PM Asia / Kolkata
Listed By Advisor / Business Broker
Status Active
Overall Rating
Partial Stake Sale
USD 920 thousand for 20.0% stake (Native Currency: INR 80,000,000)
Reason: The funds will be allocated to performance marketing for high ROI campaigns, new product development... View More
Includes physical assets worth USD 2.6 thousand
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Pitch Deck
Business Overview
- Clients.
Serves pre-teens, teens, and Gen Z women across India.
Strong repeat rate of 35% for girls’ bras and 20% monthly repeat from under-30 customers.
- Revenue model.
Direct-to-consumer (D2C) via website (~30% revenue, 70–80% prepaid orders).
Omnichannel presence across Amazon, Meesho, Myntra, Zepto, Flipkart, and resellers.
High return on Ad spend (ROAS): 6–7 on Amazon, 4 on Meesho.
Achieved CM3 positive on key channels.
- Financials.
FY23 Revenue: ₹9.3 crore.
Projected for next year, EBITDA: 18%, PBT: 7%
CM2: 32%, Gross Profit: 70%, RTO: 8%
Promoter experience.
Co-founder & MD: 15+ years in marketing with Star, IBN7, and TV Today.
Co-founder & Creative director: Pearl Academy alum with a sharp design focus.
Director of fulfilment: 18+ years in sourcing/procurement, JD Institute graduate.
Business relationships.
CSR tie-ups with Wonder Cement, Howden India, and OSM Thome for reusable period care.
Partnerships with Zepto, Instamart, and Slikk for rapid commerce distribution.
Strong reseller network: 10 resellers across 9 states, 15 fulfilment centres.
- IP & innovation.
1 published patent for pain relief period panty.
1 patent in progress for 100% biodegradable period panties & pads.
Functional wardrobe innovations like magic bra straps and seamless inners.
Investors.
Backed by prominent investors and a family office, and boutique VC firms like i90Vare Capital.
Recognition.
Featured on a popular business realty show (link provided in pitch).
Among the fastest-growing women’s innerwear brands on Zepto.
Achieved #1 Best Seller status in girls’ sports bras & knickers.
Products & Services Overview
Top-selling products.
Teen bras, period panties, and starter camis are the top-selling essentials.
Users.
Pre-teen & teen girls, primarily through purchases made by millennial moms.
Demographic.
Gen Z and millennial women seeking comfort, style, and functionality.
Usage.
Every day innerwear and sustainable period care designed for comfort and confidence.
Appeal.
Body-positive, youthful, and functional designs bridging fashion and utility.
Assets Overview
Tangible assets include:
- 3 single needle machines (INR 20,000 each new machine cost) – total INR 60,000.
- 1 flat needle machine (INR 90,000 new machine cost) – total INR 90,000.
- 1 overlock machine (INR 45,000 new machine cost) – total INR 45,000.
- 2 cutting machines (INR 30,000 new machine cost) – total INR 30,000.
Intangible assets include:
- Trademarks for the brand name and period panties.
- Patent for period panties published in November last year.
Facilities Overview
Manufacturing unit in New Delhi.
 800 Sq Ft.
 Second Floor.
 Rental – INR 25,000/- per month.
 Lease Validity – May (two more years left on the lease)
 Machinery – 2 flat machines, 1 elastic attachment machine, 3 overlock machines,
Capitalization Overview
- INR 1.3 cr - CGTMSE limit.
- INR 1.2 cr- Outstanding NBFC loan.
- INR 1 cr- Discretionary CCD currently on loan from an individual.
- Leading names on the investor cap table: a family office and many popular investors.
- Team of industry experts from e-commerce, tech, design, gynaecology & finance among mentors and advisors.
Recent Activity
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Contact Business
2 Investors contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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