Main street businesses such as restaurants, ice cream shops, apparel stores, gift shops, etc are considered as some of the best franchises for beginners because of the ease in which it can be understood. Some of the factors which one should evaluate before picking a franchise include:
1. Investment / Budget - Considering this is the first venture, it would be smart to invest a small amount rather than risking a larger chunk of money.
2. Number of employees - Someone without much expertise would be very comfortable running an ice cream franchise rather than running a logistics or cargo franchise which requires more employees than a one man run ice cream shop.
3. Expertise - Even though most franchisors provide the required training and support to run the outlet, different franchises have different requirements in terms of skill set required. It would be wise to pick something that does matches your skills.