Interests:
When evaluating a business, I prioritize alignment with purpose and values, particularly those that foster community, promote healing, or serve an underserved niche. I look for businesses with strong brand identities, ethical practices, and high-quality products or services that resonate emotionally with their audience. Scalability and growth potential are also important, especially for businesses with a clear focus and innovative offerings. I gravitate toward brands that demonstrate social responsibility, inclusivity, and a commitment to making a positive impact. On the other hand, I avoid businesses that lack a clear mission, prioritize profit over purpose, or engage in unethical or unsustainable practices. I am interested in businesses in the US, Canada, and Africa as there are potential hubs and I a willing to expand my financial portfolio.
Background: I have a strong background in ecommerce, digital marketing, and content creation, with a particular focus on building meaningful brands and engaging niche communities. My domain knowledge spans areas such as product development, brand storytelling, and customer experience, particularly in the infertility, remembrance, and wellness industries. I have hands-on experience launching and scaling Shopify stores, creating personalized product lines, and optimizing websites for conversions. Additionally, I have worked on crafting impactful marketing campaigns, including social media strategies and SEO optimization, to drive organic growth. I can help businesses grow by identifying untapped market opportunities, enhancing product offerings, and developing tailored marketing strategies to connect with their target audience. With a customer-focused approach, I work to build brands that not only sell products but also create lasting connections with their communities.