Amma’s Naturalz™ 7.3 /10

Amma’s Naturalz™ is a fast-growing FMCG brand offering a high-rotation, retail-ready product portfolio designed for supermarkets, distributors, modern trade, and e-commerce.

Our core product range spans four proven categories with strong repeat demand:

- Whole & ground spices in pouch and pet-jar formats, including traditional South Indian and all-India blended masalas.
- Bakerz snack line, featuring popular Kerala ethnic snacks curated specifically for bakeries, mini-marts, and in-store counters.
- Nuts, dry fruits & seeds, available in multiple grades for both retail and HoReCa/bulk buyers.
- Pet jar & value packs, optimized for shelf visibility, freshness, and family consumption.

Beyond branded retail sales, Amma’s Naturalz™ enables multiple revenue streams through:

* Bulk and wholesale supply.
* Private-label manufacturing.
* Export-oriented packaging for spices and nuts.

The brand is FSSAI licensed, operationally compliant, and built for scale. We are now offering franchise opportunities to partners seeking a trusted food brand with strong margins, fast-moving SKUs, and diversified distribution potential.

This is an ideal opportunity for distributors to grow with a versatile, shelf-strong, and expansion-ready FMCG brand. Amma’s Naturalz™ provides a focused range of high-rotation food products designed for retail shelves, supermarkets, bakeries, and distributors.

- Packaged whole spices: turmeric, chilli, coriander, pepper, cumin, fennel, mustard, fenugreek, cloves, cardamom, cinnamon, bay leaf and other staples in pouches and pet jars.
- Ground and blended spices: chilli powder, turmeric powder, coriander powder, garam masala, sambar powder, rasam powder, biryani and meat masalas for everyday home and HoReCa use.
- Bakerz/traditional snacks line: Kerala-style snacks under the Bakerz concept, such as achappam, ainas, murukku, laddoo-type and other ethnic bakery-compatible items in ready-to-display packs.
- Nuts, dry fruits & seeds: cashew (various grades and cuts), almonds, raisins and other dry fruits supplied in both retail and bulk/HoReCa packs.
- Pet-jar packable items: spices, snack items, nuts, dry fruits and mixes offered in attractive pet jars for modern trade, supermarkets and e-commerce channels.
- Bulk, private-label and export services: bulk packing, custom/private-label solutions and export-oriented packaging for spices and nuts to serve distributors, wholesalers, online sellers and international buyers. Bengaluru, Hyderabad, Chennai, Pune, Coimbatore, Kochi, Kozhikode, Mumbai, Maharashtra, Delhi, Karnataka, West Bengal, Tamil Nadu, Andhra Pradesh, Gujarat, Rajasthan, Kerala, Thrissur, Telangana, Palakkad. The procedure to obtain an Amma’s Naturalz™ distributorship is simple and structured.

- Initial enquiry: Interested partners share basic details (name, location, business background, current infrastructure) through SMERGERS.
- Discussion & profile evaluation: The brand team reviews the territory, investment capacity and fit, followed by a call to clarify expectations, margins, product range and support.
- Territory and format finalization: Mutually agree on territory (city/district/area), format (distributor / stockist / franchise outlet) and indicative sales targets.
- Documentation & confirmation: Issue a formal proposal / LOI, complete KYC, basic agreement and initial order planning, including opening stock and launch scheme details.
- First order & onboarding: Franchisee places the opening order, receives products and marketing materials, and undergoes basic training on products, pricing, storage and selling strategy.
- Launch & ongoing support: Begin market activation in the territory with continuous coordination on sales, schemes, new products and feedback. The ideal partner for Amma’s Naturalz™ is a hands-on distributor who can actively build local market presence for our spices, bakers range, nuts and pet-jar products.

Expected roles and responsibilities:

- Set up and maintain adequate stocking of Amma’s Naturalz products in the assigned territory, including whole spices, blends, snacks and nuts in all approved pack formats.
- Actively appoint and service retailers, supermarkets, bakeries and HoReCa customers, ensuring regular order collection, timely delivery and in-store visibility.
- Invest in basic infrastructure such as storage space, delivery mechanism and local sales manpower (where required) to cover the territory effectively.
- Implement brand schemes, promotions and displays as communicated by the company, and share ground feedback on pricing, competition and consumer preferences.
- Maintain proper records of sales, collections and stocks, ensure timely payments to the company and operate within agreed credit norms.
- Uphold Amma’s Naturalz brand standards in terms of product handling, MRP discipline, packaging integrity and ethical business practices in the market.

In short, the partner is expected to be the local face of Amma’s Naturalz in their area, driving distribution depth, brand visibility and consistent secondary sales. Distributors of Amma’s Naturalz™ can expect structured, ongoing support across products, sales, and branding to help them build a strong and profitable territory.

- Product, pricing and margin support: Detailed product catalogue, price lists, suggested MRPs and margin structures for spices, Bakers snacks, nuts and pet-jar SKUs, along with guidance on ideal assortments for different outlet types.
- Initial onboarding and training: Induction on the brand story, product features, storage and handling of food items, and best practices for selling into supermarkets, bakeries and HoReCa customers.
- Marketing and promotional support: Ready creatives, posters, digital artwork, basic POS materials and guidance on local promotions, consumer offers and display ideas to drive off-take.
- Sales and distribution guidance: Territory planning inputs, retailer segmentation, suggested beat plans and help in identifying and approaching key retail formats in the region.
- Operational and logistics support: Standard packaging, consistent supply from the company, assistance on order planning, and support in addressing quality or service issues promptly.
- Continuous communication and feedback loop: Regular coordination via phone/WhatsApp/email to review sales performance, discuss schemes and incorporate market feedback into product and packaging improvements.