Analytics Software Startup Investment Opportunity in Mumbai, India

Newly established Mumbai based behaviour analytics firm in talks with 4 clients is seeking investment.

Established 0-1 year(s)
Employees 5 - 10
Legal Entity Other
Reported Sales Nil
Run Rate Sales Nil
EBITDA Margin Nil
Industries Analytics Software
Locations  Mumbai
Local Time 4:21 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Seeking Investment
USD 130 thousand for 20.0% stake (Native Currency: INR 10,000,000)
Reason: To expand the the team for better client support, customer satisfaction and further develop the soft... View More
Includes physical assets worth USD 5.4 thousand
Interested to connect with advisors
Name, Phone, Email
Not disclosed
Business Name
Not disclosed
User Verification
Business Overview

- Offer behavior analytics related solutions that allows clients to track, analyse and engage with their users on the client's website and mobile applications.

- Services are targeted towards businesses in the following industry: finance and banking, healthcare, e-commerce, media and entertainment, technology and software gaming.

- Company will provide software development kits (SDK) to their clients which the client will then proceed to integrate with their website / application. This SDK allows the business to gather data from their client's website / application and share the reports with them. The SDKs have been developed already.

- Pricing for their services depends on the amount of monthly traffic coming to the website / monthly active users on the application. If the monthly traffic / active users is under 1 million, then the price is USD 499, 1 - 5 million then USD 799, 5 - 10 million then USD 999 and beyond 10 million, the price can be negotiated with the company. Operate on a SaaS model.

- In talks with 4 clients in India. The deal with these 4 clients are almost finalized.

- Have tied up with a marketing company who provide SEO, SMO, lead generation and social media marketing based services to the business.

- Have made an investment of over INR 10,00,000 into the business.

- Core team of the company includes the promoter who has over 7 years of experience in the IT and technology sector, a serial entrepreneur with multiple businesses, an IIM student who will be graduating this year and an individual with over 20 years of experience in finance and management.

Products & Services Overview

Company will provide software development kits (SDK) to their clients which the client will then proceed to integrate with their website / application. This SDK allows the business to gather data from their client's website / application and share the reports with them. Listed below are some of the features and services provided.

- Ratings & Feedback - Asking users how they feel about a certain page, view, or transaction. Collecting ratings and comments.

- Dashboards - Visualizing metrics that matter the most to the business.

- Views - Tracking pages and clicking heat-maps of the website or view of the mobile application.

- Funnels - Tracking step by step goal completion rates inside the application.

- Drill & Segmentation - Answering complex questions by drilling down into granular data without writing any queries.

- Formulas - Constructing complex formulas using the session, user, custom event, and segment data.

- User Retention - Daily, weekly, and monthly user retention analysis with segmentation capability.

- Flows - Understand user behavior by analyzing custom event paths.

- Heat-maps - Heat-maps for the websites and web applications.

- Attribution Analytics - Creating unique campaign links to understand and act on the highest performing acquisition sources.

- Automated Push - Sending triggered push notifications to the app users based on their in-app behaviour.

- Rich Push Notifications - Sending push notifications with media to the users on iOS and Android.

- Geo-locations - Sending push notifications to the users based on their location.

Facilities Overview

Operating in a co-working space with 750 square feet of leased office space. Paying a monthly rent between INR 18,000 to INR 19,000. Have already paid a deposit of INR 1,00,000 and the duration of the agreement is 11 months subject to extension.

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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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