Analytics Software Business Investment Opportunity in Mumbai, India
Newly established Mumbai based behaviour analytics firm in talks with 4 clients is seeking investment.
This transaction has concluded.
| Established | 1-5 year(s) |
| Employees | 5 - 10 |
| Legal Entity | Other |
| Reported Sales | Nil |
| Run Rate Sales | Nil |
| EBITDA Margin | Nil |
| Industries | Analytics Software |
| Locations | Mumbai |
| Local Time | 1:53 AM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Moderately Active |
Partial Stake Sale
USD
117 thousand
for
20.0%
stake
(Native Currency: INR 10,000,000)
Reason: To expand the the team for better client support, customer satisfaction and further develop the soft...
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Includes physical assets worth
USD
4.7 thousand
Interested to connect with advisors
Business Overview
- Offer behavior analytics related solutions that allows clients to track, analyse and engage with their users on the client's website and mobile applications.
- Services are targeted towards businesses in the following industry: finance and banking, healthcare, e-commerce, media and entertainment, technology and software gaming.
- Company will provide software development kits (SDK) to their clients which the client will then proceed to integrate with their website / application. This SDK allows the business to gather data from their client's website / application and share the reports with them. The SDKs have been developed already.
- Pricing for their services depends on the amount of monthly traffic coming to the website / monthly active users on the application. If the monthly traffic / active users is under 1 million, then the price is USD 499, 1 - 5 million then USD 799, 5 - 10 million then USD 999 and beyond 10 million, the price can be negotiated with the company. Operate on a SaaS model.
- In talks with 4 clients in India. The deal with these 4 clients are almost finalized.
- Have tied up with a marketing company who provide SEO, SMO, lead generation and social media marketing based services to the business.
- Have made an investment of over INR 10,00,000 into the business.
- Core team of the company includes the promoter who has over 7 years of experience in the IT and technology sector, a serial entrepreneur with multiple businesses, an IIM student who will be graduating this year and an individual with over 20 years of experience in finance and management.
- Services are targeted towards businesses in the following industry: finance and banking, healthcare, e-commerce, media and entertainment, technology and software gaming.
- Company will provide software development kits (SDK) to their clients which the client will then proceed to integrate with their website / application. This SDK allows the business to gather data from their client's website / application and share the reports with them. The SDKs have been developed already.
- Pricing for their services depends on the amount of monthly traffic coming to the website / monthly active users on the application. If the monthly traffic / active users is under 1 million, then the price is USD 499, 1 - 5 million then USD 799, 5 - 10 million then USD 999 and beyond 10 million, the price can be negotiated with the company. Operate on a SaaS model.
- In talks with 4 clients in India. The deal with these 4 clients are almost finalized.
- Have tied up with a marketing company who provide SEO, SMO, lead generation and social media marketing based services to the business.
- Have made an investment of over INR 10,00,000 into the business.
- Core team of the company includes the promoter who has over 7 years of experience in the IT and technology sector, a serial entrepreneur with multiple businesses, an IIM student who will be graduating this year and an individual with over 20 years of experience in finance and management.
Products & Services Overview
Company will provide software development kits (SDK) to their clients which the client will then proceed to integrate with their website / application. This SDK allows the business to gather data from their client's website / application and share the reports with them. Listed below are some of the features and services provided.- Ratings & Feedback - Asking users how they feel about a certain page, view, or transaction. Collecting ratings and comments.
- Dashboards - Visualizing metrics that matter the most to the business.
- Views - Tracking pages and clicking heat-maps of the website or view of the mobile application.
- Funnels - Tracking step by step goal completion rates inside the application.
- Drill & Segmentation - Answering complex questions by drilling down into granular data without writing any queries.
- Formulas - Constructing complex formulas using the session, user, custom event, and segment data.
- User Retention - Daily, weekly, and monthly user retention analysis with segmentation capability.
- Flows - Understand user behavior by analyzing custom event paths.
- Heat-maps - Heat-maps for the websites and web applications.
- Attribution Analytics - Creating unique campaign links to understand and act on the highest performing acquisition sources.
- Automated Push - Sending triggered push notifications to the app users based on their in-app behaviour.
- Rich Push Notifications - Sending push notifications with media to the users on iOS and Android.
- Geo-locations - Sending push notifications to the users based on their location.
Facilities Overview
Operating in a co-working space with 750 square feet of leased office space. Paying a monthly rent between INR 18,000 to INR 19,000. Have already paid a deposit of INR 1,00,000 and the duration of the agreement is 11 months subject to extension.
Capitalization Overview
Not Disclosed
Recent Activity
-
Earlier than 15 daysDirector, HR Consulting And Solution, Nashville, Individual Investor / Buyer connected with the Business
-
Earlier than 15 daysDirector, Cosmetics Products, Gurgaon, Corporate Investor / Buyer connected with the Business
-
Earlier than 15 daysMD, IT & Staffing, Mumbai, Corporate Investor / Buyer connected with the Business
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