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Cosmetics Company for Sale in Abuja, Nigeria

For Sale: Fast-growing beauty brand offering high-quality cosmetic products, strong profit margins and scalable operations.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales USD 41 thousand
Run Rate Sales USD 41 thousand
EBITDA Margin 40 %
Industries Cosmetics
Locations  Abuja
Local Time 5:58 PM America / Chicago
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 31 thousand (Native Currency: NGN 45,000,000)
Reason: The primary owner has relocated and is therefore looking to sell the business.
Includes physical assets worth USD 6.9 thousand
Interested to connect with advisors
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Business Overview
- Online E-commerce Nigerian beauty brand specializing in high-demand cosmetic products.
- Own-brand formulations and design; contract-manufacturing in China (outsourced production) to maintain quality and scale.
- Core product line includes profit-focused eyelash extensions and related beauty accessories, leveraging the booming makeup and cosmetics trend in Nigeria.
- Supplying 60–70 wholesale distributors and retail stores across Nigeria with monthly supply cycles; with an established wholesale and retail distribution network.
- Active online presence and organic social media followers with repeat customers, driving direct-to-consumer sales and brand loyalty.
- Ready-to-run business with supplier relationships, customer lists, operating systems, and fulfillment processes in place.
- The business is privately registered in Nigeria with tax registrations in place, and no industry-specific licenses or certifications are required.
- The promoter has relocated to Canada and manages the business from there, while the other partner is based in Nigeria and oversees local operations.
Products & Services Overview
Bestsellers include salon lash extensions, DIY strip lash kits, and cluster lash extensions, all known for their quality, ease of use, and long-lasting wear. These products are used by beauty salons, professional lash technicians, and individual customers who want salon-quality results at home.
Professionals use lashes in their daily client services for reliable, flawless finishes, while retail customers love the DIY kits for quick, affordable, and reusable beauty enhancement.
Together, these products serve a wide market — from beauty professionals to everyday consumers — driving repeat purchases and consistent revenue growth.
Assets Overview
Physical assets include stock in hand worth NGN 10 million.
Intangible assets:
- Brand.
- Contract with the product manufacturer in China.
- The company sales channel (contact details of all product distributors - names, phone numbers and address. )
- Company registration documents.
- Social media handles and login details.
- 3 months post sale support/consultation.
Facilities Overview
No dedicated office facility; the business is online and currently operated from a home office.
Capitalization Overview
Privately held business with two shareholders. The current ownership is structured as follows:
- Primary owner – 95% ownership.
- Secondary owner– 5% ownership.
This structure reflects full operational control and majority equity held by the primary shareholder. Both of them will be exiting the business post sale.
No outstanding loans or liabilities.
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7 Buyers viewed this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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