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Digital Marketing Company Investment Opportunity in Kempton Park, South Africa

Seeks investment: Transforming security industry by listing 15k+ companies on our innovative e-business platform.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 70 thousand
Run Rate Sales USD 100 thousand
EBITDA Margin Operating at loss
Industries Digital Marketing + 1 more
Locations  Kempton Park
Local Time 12:44 AM Africa / Johannesburg
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 270 thousand for 17.0% stake (Native Currency: ZAR 5,000,000)
Reason: The investment capital will be allocated to bolster marketing and sales initiatives, facilitating bu... View More
Includes physical assets worth USD 4.4 thousand
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Business Overview

- Pioneering online platform that connects homeowners and individuals (B2C) with compliant security companies (B2B) in South Africa.

- The platform/website went live with an update done by a third party.

- We have a total of 485 vetted and compliant security companies signed up on the platform/website.

- Our target till October this year is to onboard 3,500 compliant security companies.

- An article published on the platform 'My Broadband' article (targeting both B2B/B2C) resulted in 700 consumers to the website in August last year. This further led to 3,500 users visiting our platform/website (B2C) by January this year.

- Our (B2B) marketing growth within a year we have brought in 1,200 security company leads.

- From August last year to this February, with the marketing efforts we have reached over 614,129 Facebook accounts (B2C) and our paid media ads engagements have been 505,897 through plays (B2C).

- We are a compliant and CIPC-registered business. We do not require any licenses or regulatory approval to operate.

- There are 10 permanent employees. No additional contact/temporary employees.

Products & Services Overview

The platform is designed to assist consumers in making an informed decision on which security provider to choose from. With leading security providers on the platform, it will give the consumer a better understanding of how one should outweigh one's decision.

We generate income from the security companies:

1. Annual Fees: ZAR 5,380 (payable in November by the companies)

2. Linkups, estimates, alarm specials, guarding full-time, and temp: ZAR 150 per lead.

We estimate each security agency would require 5 leads per month. At the current base level of 485 security companies, we forecast an annual revenue of ZAR 4.365 million.

Our main source of revenue will be through the sale of leads and this revenue will be supplemented by the annual fees of ZAR 5,380.

Assets Overview

Tangible assets include 5 laptops and computers and 1 printer.

Intangible assets include our developed platform.

(ZAR 550,000)

Facilities Overview

Shared office space to minimize costs including Wi-Fi, cleaning, and basic services.

Transitioning to own office space to accommodate growth – estimate R35k per month.

Capitalization Overview

Self-funded by the founder and current shareholders.

Founders: ZAR 1,000K- 61%

Other: ZAR 820K - 12%

Family: ZAR 747K - 17%

Family: ZAR 143K - 10%

Recent Activity
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2 Investors contacted this Business this month.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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