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Electronics Store Investment Opportunity in Bhubaneswar, India

Profitable mobile charger D2C business delivering INR 2.4 Cr revenue annually, seeking Strategic Investment/Buyout.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees 5 - 10
Legal Entity Private Limited Company
Reported Sales USD 200 - 300 thousand
Run Rate Sales USD 273 thousand
EBITDA Margin 12 %
Industries Electronics Stores + 1 more
Locations  Bhubaneswar + 1 more
Local Time 5:30 AM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 45.5 thousand for 11.0% stake (Native Currency: INR 4,000,000)
Reason: 🚚 Distribution Expansion: Investment will enable 4 zonal warehouses across India to reduce delivery ... View More
Includes physical assets worth USD 31 thousand
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Business Overview
👥 Clients & Customers:
Over 4 lakh active customers across India, including repeat buyers of premium smartphones and high-end devices.
💰 Revenue Model:
Direct-to-consumer (D2C) via Chargingcable in the Shopify store + marketplace sales (Flipkart, soon on other major marketplaces & quick commerce). Revenue comes from sales of our private-label, made-in-India chargers, cables, and related power solutions.
📈 Financials:
Achieving ₹2.36 crore in annual revenue for the last 3 years profitably, with ₹1 lakh+ in daily sales, growing steadily without external funding.
🧑‍💼 Promoter Experience:
One of the founders has done an MBA in e-commerce and is an electronics & telecom engineer with 11+ years of experience in e-commerce, Google Ads, Shopify development, and scaling digital-first brands.
The other founder has done an MBA in finance & operations and manages backend processes, logistics, and team operations.
🤝 Business Relationships:
Partnerships with Flipkart and expanding into other marketplaces & quick commerce channels.
Long-standing vendor and logistics relationships for smooth supply chain and delivery.
🏆 Recognition & Achievements:
9-year-old IP trademarked brand with strong customer trust.
Made-in-India certified private label supporting the “Digital India” and “Atmanirbhar Bharat” initiatives.
Built a profitable, bootstrapped business in a highly competitive market.
Products & Services Overview
Our top-selling products are Made-in-India mobile chargers and charging cables, offered at one-third the price of original brands (₹299–₹699 vs. ₹849–₹1,999) with an extended 6+6 month warranty, giving customers a trusted and affordable alternative to costly or duplicate accessories. These are used daily by young professionals, students, frequent travelers, and business professionals to power their smartphones, laptops, and gadgets. Alongside chargers and cables, we are rapidly expanding into related power accessories such as multi-port chargers, docking hubs, car chargers, and power banks, catering to both Tier 1 city professionals who demand premium quality and Tier 2–3 city customers who prefer reliable, value-for-money products.
Assets Overview
Tangible assets: ₹20-27L inventory, office equipment and warehouse fixtures.
Intangible assets: Brand value (3.5L+ customers), customer database, Shopify store, premium domain, operational expertise, trademark, vendor ties, 10+ yrs e-commerce expertise.
Facilities Overview
Location: Bhubaneswar, Odisha (DLF Cyber City, Rental).
Space: 1,200 sq. ft. for storage, operations, and office.
Setup: Inventory, packaging, order processing, admin & support.
Logistics: Close to hubs for fast deliveries.
Additional: Rented warehouse in Delhi & Bangalore.
Capitalization Overview
Funding: Self-funded, profits reinvested for growth.
Debt: ₹44L cash credit (Union Bank), ₹8L business loan (secured by CGTMSE & insurance).
Ownership: 2 equal partners.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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