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Energy Drinks Company Investment Opportunity in Mumbai, India

Investment opportunity in a fast growing energy drink brand which was featured on Shark Tank.
This Business is on a Premium Plan
Established 1-5 year(s)
Employees 10 - 50
Legal Entity Private Limited Company
Reported Sales USD 306 thousand
Run Rate Sales USD 550 thousand
EBITDA Margin 0 - 10 %
Industries Energy Drinks
Locations  Mumbai
Local Time 12:22 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 114 thousand for 3.0% stake (Native Currency: INR 10,000,000)
Reason: The company is scaling rapidly with expansion into modern trade and export markets. With confirmed o... View More
Includes physical assets worth USD 23 thousand
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Business Overview
- Distinguished as one of Mumbai's fastest-growing energy drinks companies, operating with a high-margin business model with over 52% gross margin.
- Extensive market reach with over 300,000 customers served through a network of 10,000+ retail and 240+ HORECA outlets across 20 towns in five Indian states.
- Product portfolio spans premium and semi-premium segments, offering a range of beverages including energy drinks with innovative flavors like green apple and classic edition.
- Pioneering in the Indian market by launching the first packaged boba juices, expanding its diversified beverage offerings alongside non-alcoholic beers and mixers.
- Committed to quality and innovation, the company maintains high standards with a product lineup designed to meet the evolving preferences of consumers.
- Operates with a dynamic team of 10 employees and engages additional skilled personnel through contractual agreements to ensure operational flexibility and expertise.
- Achieved significant visibility and brand recognition after being featured on a popular reality TV show, leading to an increase in sales and investor interest.
- Strategic growth in the highly competitive beverage industry driven by a focus on customer satisfaction, market presence, and an expansive product range.
- We’ve built a high-performance supply chain ready to scale fast, and hence have seen a substantial increase in run-rate sales.
* North India (Haryana, Punjab, HP and J&K): 250+ distributors/super stockists.
* East UP: 75+ distributors, and 10 super stockists.
* Goa: 25 distributors.
* West Maharashtra: 35+ distributors/super stockists.
* Karnataka: 400+ distributors (our strongest network).
* Total: 785+ distribution points serving 15,000+ retail outlets across India.
- The business is registered in Pune. Has an FSSAI license.
Products & Services Overview
Top-selling products:
1. Energy drink – 2 flavours:
- Classic edition.
- Green apple.
Products ready for launch:
1. Mixers:
- Ginger ale.
- Tonic water.
2. Boba juices:
Launching India’s first packaged boba juices.
Assets Overview
Tangible asset:
- Stock.
We own the brand and operate on a lean, asset-light business model.
Facilities Overview
Our head office is located in Mumbai, and we manufacture our products through contract-based manufacturing facilities.
The manufacturing units are situated in Vadodara, Goa, Delhi, and Pune.
Capitalization Overview
- Funded by angel investors.
- Raised ₹1 crore at an ₹11 crore post-money valuation from a USA-based investor.
- Subsequently, raised an additional ₹1 crore at a ₹12.5 crore post-money valuation.
- Currently, has no loans or overdraft facilities.
- The company has 2 directors holding 83% equity and 2 shareholders holding 17%.
- The promoter holds an 82% stake.
- Minimum investment ticket size: ₹1 crore.
Recent Activity
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1 Investor contacted this Business this week. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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