Cosmetics Company Seeking Loan in Colombo, Sri Lanka

1. Market Leadership: The company is a market leader in the cosmetics distribution industry in Sri Lanka, boasting a substantial market share of approximately 70%.
2. Diversified Portfolio: With a portfolio of over 300 products, the company offers a wide range of quality hair and skin care cosmetics to its customers.
3. Distribution Channels: The company's customer base includes major salons, parlors, and traders among others in Sri Lanka, showcasing a diversified and well-established distribution network.
4. Exclusive Agreements: The company sells three major brands, it has exclusive agency agreements with two major brands, which are imported while products belonging to one brand are manufactured by the company itself. These agreements have been in place for approximately 20 years, highlighting strong and enduring partnerships.
5. Strong Organizational Structure: The company boasts a well-designed organizational structure, enabling efficient operations and effective management of its extensive product portfolio and distribution network.
6. Experienced Sales Team: With an experienced sales team and extensive contacts in the region, the company is well-equipped to capitalize on its market leadership and expand its operations.
7. Resilience During Challenges: The company was doing well during COVID as well but the economic crisis in Sri Lanka brought tough times for the company but it has been resilient and is continuing to move forward.