Primi By Fresca 9.6 /10

- Company overview: Primi by Fresca is a fast-food franchise concept delivering healthy, authentic Italian street food. The brand is built on extensive research of successful franchise models, ensuring a strong and effective operational framework.
- Brand and promoters: Promoted by Fresca – Laboratori di Pasta, which invested over two years in developing the Primi model. The concept draws on insights from industry experts and experienced franchise operators, supported by a professional team with deep understanding of franchising and the food sector.
Business model highlights:
• Operational simplicity – Outlets designed for ease of management, requiring no prior culinary experience.
• Standardized menu – Authentic Italian dishes made from 100% natural ingredients, ensuring consistent taste and quality.
• Efficient space use – Outlets can operate in as little as 20 sqm, reducing overhead costs.
• Quick service – Meals prepared and served in just three minutes, ideal for busy urban consumers.
Average footfall: Locations are positioned in high-traffic areas such as malls and city centers, attracting steady daily patronage. The healthy, fast-service model appeals to a broad demographic seeking quick yet nutritious meals.
Competitive differentiation:
• Health-conscious – Focus on fresh, natural ingredients, unlike typical additive-heavy fast food.
• Italian specialty – Unique positioning in pasta-based fast food, distinct from burger- and fry-led competitors.
• Simplified operations – “A kitchen without knives”, without raw materials, there is no transformation of raw materials into products; everything comes pre-portioned and prepared to be cooked, regenerated, heated, or served. This approach reduces labor costs and food waste.
• Strong brand identity – Clear positioning fosters loyalty and repeat customers.
Why invest in Primi?
1. Unique market position – First-mover advantage as a dedicated pasta fast-food franchise.
2. Attractive margins – High profitability designed into the operating model.
3. Comprehensive support – Full training, marketing, and operational guidance for franchisees.
4. Scalable model – Easy to expand and manage multiple outlets with minimal staffing.
5. Market trend – Rising demand for healthy, fast dining options positions Primi for growth.
Summary: Primi by Fresca offers a profitable, scalable franchise opportunity built on health, quality, and operational efficiency in the fast-food sector. The business operates with a valid operations license.
At Primi by Fresca, we are proud to highlight the exceptional margins we achieve, primarily due to the quality and simplicity of our product offerings. Our food is essentially made from just flour and water, which allows us to maintain a food cost of under 25%, and in certain cases, as low as 20%.
Our operational model is designed for efficiency, featuring a very low labor incidence with only three employees required per shift. This streamlined approach not only reduces labor costs but also simplifies management.
To operate a Primi location, a minimum space of just 30 square meters is needed, making it accessible for various settings. Importantly, our model eliminates waste; there is no food thrown away. All ingredients are delivered ultra-frozen from our distribution center, boasting a shelf life of over six months. This ensures that we maintain high quality while minimizing spoilage and maximizing profitability.
With these factors combined, Primi offers a compelling franchise opportunity with strong financial performance potential.
This is why, when the location is right, we can achieve an impressive EBITDA of up to 40%. Our efficient operational model, combined with our low food costs and minimal labor requirements, allows us to maximize profitability. With the right site selection, Primi by Fresca offers a lucrative franchise opportunity that stands out in the fast-food industry. Products and services offered by Primi by Fresca:
Primi by Fresca provides a diverse range of products centered around authentic Italian cuisine, focusing on healthy and natural ingredients. The offerings include:
1. Antipasti (starters)
• Arancino di carne: Saffron rice croquette stuffed with Bolognese and peas.
• Arancino di verdure: Saffron rice croquette filled with spinach, peas, and cheese.
• Crocchetta di bondiola: Pork loin and cheese croquette.
• Mozzarella in carrozza: Breaded mozzarella, a classic Italian starter.
2. Pasta product lines.
- Pasta all’uovo (fresh pasta):
• Classic stuffed pasta: Made with durum wheat semolina flour, filled with ricotta and vegetables, pumpkin, four cheeses, or chicken and vegetables.
• Gnocchi: Potato gnocchi made with quality potatoes, free from additives, ideal for pairing with sauces.
- Pasta corto (short pasta):
• Spaccatelle, campanelle, fusilli: Classic Italian pasta shapes made with durum wheat semolina and bronze molds.
- Pasta lunga (long pasta):
• Linguine, tagliatelle: Traditional long pasta varieties, versatile and perfect for various sauces.
- Special stuffed pasta:
• Lingotti di bondiola al Malbec: Slow-cooked pork loin stuffed with Malbec wine.
• Ovali di osobuco: Filled with saffron ossobuco.
• Ovali lombardi: Stuffed with blue cheese and caramelized pears.
- Lasagna:
• Lasagna al forno: Artisanal lasagna made with fresh pasta, savory meat filling, and layered cooking.
- Bambini (pasta for children):
• Raviolini and gnocchi unicorno: Made without salt, sugar, or preservatives, ensuring natural and healthy ingredients.
3. Sauces.
- Traditional sauces:
• Pomodoro: Tomato and basil.
• Rosa: Tomato and cream.
• Quattro formaggi: Mozzarella, sardo, fontina, and blue cheese.
• Bolognese: Made with chopped rump and tomato.
- Gourmet sauces:
• Pesto genovese: Basil, parmigiano, nuts, garlic, and extra virgin olive oil.
• Crema de hongos y arvejas: Cream-based sauce with mushrooms and peas.
4. Focaccia.
- Focaccia emiliana: Stuffed with mortadella, stracciatella, and chives cream.
- Focaccia toscana: Filled with raw ham, stracciatella, and arugula.
- Focaccia caprese: Topped with tomato, stracciatella, and basil pesto.
5. Pizza.
- Pizza by the slice:
• Margherita: Mozzarella, tomato, and basil.
• Calabresa: Mozzarella, tomato, and Calabrian salami.
6. Desserts.
- Dolci: Tiramisú, panna cotta, sfogliatella, cannoli, cornetto.
7. Beverages.
- A selection of soft drinks, beers, and wines to complement meals.
8. Combos.
- Meal combinations include a main course, drink, and either a starter or dessert.
In summary, Primi by Fresca offers a comprehensive menu that emphasizes authentic Italian flavors, healthy ingredients, and quick service, catering to a wide range of tastes and dietary preferences. Mexico City, New York City, London, Bogota, Santiago, Sydney, Los Angeles, Melbourne, Riyadh, Cape Town, Madrid, Chicago, Paris, Hamburg, Barcelona, Montevideo, Stockholm, Munich, Dubai, Amsterdam, Frankfurt, Rotterdam, Abu Dhabi, Asunción, Miami, Zurich, Qatar, Geneva, Kuwait, Seoul, Copenhagen, Tel Aviv-Yafo, Milan, São Paulo, Washington, Lugano, Lima. The procedure to obtain a Primi by Fresca franchise typically involves several key steps designed to ensure that potential franchisees are well-informed and prepared for the responsibilities of franchise ownership. Here’s an outline of the general process:
Procedure to obtain a Primi by Fresca franchise:
- Initial inquiry:
Interested individuals should reach out to Primi by Fresca through our website or contact information to express their interest in becoming a franchisee.
- Franchise application:
Complete a franchise application form, providing necessary personal and financial information to assess suitability for the franchise opportunity.
- Franchise disclosure document (FDD):
Upon approval of the application, potential franchisees will receive the franchise disclosure document, which outlines important details about the franchise, including fees, obligations, and operational guidelines.
Review and due diligence:
Take time to review the FDD thoroughly, and conduct due diligence to understand the franchise model, market potential, and financial commitments involved.
- Franchise interview:
Participate in an interview with the Primi by Fresca franchise team to discuss the franchise opportunity, expectations, and any questions or concerns.
- Financial assessment:
Provide financial documentation to demonstrate the ability to meet the initial investment and ongoing operational costs associated with the franchise.
- Franchise agreement:
If both parties agree to proceed, a franchise agreement will be drafted and signed, outlining the terms and conditions of the franchise relationship.
- Initial training:
Attend the initial training program provided by Primi by Fresca, which covers operational procedures, marketing strategies, and customer service standards.
- Site selection and setup:
Work with the Primi by Fresca team to select a suitable location for the franchise, followed by the setup and design of the restaurant according to brand specifications.
Grand opening:
Plan and execute a grand opening event with support from the Primi by Fresca marketing team to attract customers and create buzz in the local community.
- Ongoing support:
Once the franchise is operational, franchisees will receive continuous support from the Primi by Fresca team in areas such as marketing, operations, and management.
By following these steps, potential franchisees can successfully navigate the process of obtaining a Primi by Fresca franchise and embark on a rewarding business journey.
Connect with us on SMERGERS and we will guide you through the process. When a user takes up the opportunity to become a franchisee of Primi by Fresca, we have specific expectations regarding their roles and responsibilities to ensure the success of both the franchise and the brand. Here are the key expectations:
Roles and responsibilities of a Primi by Fresca franchisee:
- Operational management:
Oversee daily operations of the franchise location, ensuring adherence to Primi by Fresca standards and protocols.
Maintain high levels of customer service and satisfaction.
- Financial management:
Manage the financial aspects of the franchise, including budgeting, accounting, and reporting.
Ensure profitability through effective cost control and revenue generation strategies.
- Staff recruitment and training:
Recruit, train, and manage staff to create a motivated and efficient team.
Implement ongoing training programs to ensure staff are knowledgeable about products and customer service standards.
- Marketing and promotion:
Execute local marketing strategies to promote the franchise and attract customers.
Participate in brand-wide marketing initiatives and promotions.
- Compliance and quality control:
Ensure compliance with health and safety regulations, as well as Primi by Fresca’s operational guidelines.
Maintain product quality and consistency in line with brand standards.
- Customer engagement:
Foster a welcoming environment for customers and engage with them to build loyalty.
Gather customer feedback to improve service and product offerings.
- Reporting and communication:
Regularly report to the franchisor on sales, inventory, and operational challenges.
Maintain open communication with the franchisor for support and guidance.
- Community involvement:
Engage with the local community to build brand presence and goodwill.
Participate in community events and initiatives to promote the franchise.
By fulfilling these roles and responsibilities, franchisees will not only contribute to the success of their individual locations but also to the overall growth and reputation of the Primi by Fresca brand. We seek dedicated partners who are passionate about the food industry and committed to delivering exceptional experiences to our customers. Franchisees of Primi by Fresca can expect a comprehensive range of support designed to ensure their success and facilitate smooth operations. Here are the key areas of support we provide:
Support for Primi by Fresca franchisees:
- Initial training:
Comprehensive training programs covering all aspects of operations, including food preparation, customer service, and management practices.
Hands-on training at an existing location to provide real-world experience.
- Ongoing operational support:
Continuous guidance on daily operations, including inventory management, staffing, and quality control.
Access to operational manuals and resources that outline best practices and procedures.
- Marketing assistance:
Support in developing and executing local marketing strategies to attract customers and build brand awareness.
Access to marketing materials, promotional campaigns, and digital marketing resources.
- Financial guidance:
Assistance with financial planning, budgeting, and forecasting to help franchisees manage their finances effectively.
Tools and resources for tracking sales and expenses to ensure profitability.
- Supply chain support:
Established relationships with suppliers to ensure franchisees have access to high-quality ingredients and products at competitive prices.
Assistance in managing inventory and supply chain logistics.
- Technology and systems:
Access to proprietary technology and systems for point-of-sale, inventory management, and customer relationship management.
Ongoing updates and support for technology platforms to enhance operational efficiency.
- Community engagement:
Guidance on how to engage with the local community and participate in events to promote the franchise.
Support in building relationships with local businesses and organizations.
- Regular communication:
Scheduled check-ins and support calls to address any challenges and provide ongoing advice.
Access to a dedicated support team for immediate assistance with operational issues.
- Franchisee network:
Opportunities to connect with other franchisees for sharing best practices, experiences, and support.
Participation in franchisee meetings and conferences to foster collaboration and community.
By providing this robust support system, Primi by Fresca aims to empower franchisees to thrive in their business endeavors, ensuring a successful partnership and a strong brand presence in the market.