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Computer Peripherals Business Investment Opportunity in Mumbai, India

[Looking for investment] Profitable private-label brand with INR 5.1 crore gross annual revenue.
This Business is on a Premium Plan
Established 10-20 year(s)
Employees 5 - 10
Legal Entity General Partnership
Reported Sales INR 5.1 crore
Run Rate Sales INR 4.8 crore
EBITDA Margin 13 %
Industries Computer Peripherals + 1 more
Locations  Mumbai
Local Time 2:48 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
INR 1 crore for 25.0% stake (Native Currency: INR 10,000,000)
Reason: The business requires funding for scaling up operations, with plans for an IPO exit thereafter.
Includes physical assets worth INR 75 lakh
Interested to connect with advisors
Name, Phone, Email
Available after connect
Business Name
Not disclosed
User Verification
Documents
Business Overview
This is an excellent opportunity for someone interested in a mature e-commerce brand to acquire stake in profitable business with a strong foundation and significant growth potential.
- The company sells both +1 and standalone consumer gadgets for daily consumer, office, and home use under its own brand name.
- 80% of products are sold through Amazon, 10% through own website, and the remaining 10% through Flipkart.
- Established in the year 2011, the brand has 95% lifetime positive reviews on Amazon. in with 10+ "Amazon's Choice" products.
- A highly profitable and stable business with a fully owned website. 30+ top-rated and reviewed products. Bestsellers on Amazon and big revenue generators for successive years.
- Production: For made-in-India products, components are procured from curated domestic suppliers and assembled into final products as per in-house design and specifications. Additionally, quality products from top-rated suppliers in China are imported and private-labelled.
- Approximately 40% of the GMV comes from fully owned made in India products.
- The management team is led by an ex-marketing and an ex-legal professional.
- Business has the opportunity for quick scale-up, offline distribution, and export with minimal risk.
- Possibility to profitably expand online in multiple countries with minimal risk.
- Have previously achieved success in LFR (Large Format Retail) - Croma Retail stores. This can be replicated and further offline channel distribution opportunities can be explored.
- Vast under-explored export market: Repeat export orders from Europe (through Alibaba) indicate that a made-in-India product portfolio can exponentially increase the export revenue.
- Expanding the made-in-India product portfolio with various products in the final stages of production.
- Strong/reliable vendor network both in India and China can be leveraged to launch more products in a quick time.
- EBITDA has increased each financial year and so has return on capital employed (ROCE)
- Professionally-trained employees. Well-trained team in place, including customer support, marketing, and logistics teams.
- Highly optimized and scalable platform built to handle significant traffic and sales volume.
Products & Services Overview
Portfolio of affordable and quality made-in-India and imported range of products like photo studio boxes, teakwood mats, laptop risers, air quality detectors, camera accessories, and many more that are category-bestsellers on Amazon India.
Specialize in a niche market with an extensive product line.
Strong growth potential with the ability to expand into new markets and product lines.
Assets Overview
- Brand (registered trademarks)
- Amazon and Flipkart seller accounts.
- Fully-owned highly profitable e-commerce website with high percentage of organic traffic and less than 1%-RTO percentage.
- Stock (approximate sale value of INR 1 crore)
- Google Ads account with low CPA (Cost per Acquisition) campaigns.
- Facebook, Instagram and YouTube channel with product videos.
- Made-in-India product moulds.
- Made-in-India vendor database and relationship transfer.
- Trustworthy vendor base created after rigorous research, trial and error of 12+ years.
- All China-based sourcing contacts developed over 12 years through 15+ business visits.
- Fully-trained team (capable of running the operations with minimal supervision)
- Deep import-export knowledge transfer.
- All the furniture, fixtures, computers and printers.
- Business support software and services like 1800 toll free number, Unicommerce etc.
- Detailed business processes and SOPs for ease of operations.
- Customer database.
- Expansive and up-to-date knowledge of launching and scaling up a brand in www. amazon. in with smart capital deployment.
Facilities Overview
2,500 square feet of leased corporate office and warehouse in Vasai East (adjacent to the Mumbai- Ahmedabad highway)
Capitalization Overview
- Business is funded by owners' capital.
- Business is owned by two partners having equal shareholding.
- Buyer acquires a zero-debt business.
Recent Activity
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39 Investors already contacted this Business. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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