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Ecommerce Website Investment Opportunity in Gurgaon, India

MCA-registered D2C home fragrance brand offering handcrafted diffusers and dhoop sticks to modern Indian consumers.

Established 0-1 year(s)
Employees 2 - 5
Legal Entity Private Limited Company
Reported Sales Nil
Run Rate Sales USD 135 thousand
EBITDA Margin 1 %
Industries Ecommerce Websites
Locations  Gurgaon
Local Time 12:48 PM Asia / Kolkata
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 1.13 million for 40.0% stake (Native Currency: INR 100,000,000)
Reason: Looking for partners to help manage the business. The business valuation is determined by the value ... View More
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Business Overview
- Fast-growing D2C home fragrance brand known for its elegant, handcrafted reed diffusers and dhoop sticks.
- Products are designed for modern Indian households seeking calming, fragrant spaces for daily living, decor, and gifting.
- Serves over 1,000 customers with more than 20,000 monthly orders through a direct-to-consumer online model.
- Manufacturing is outsourced to trusted partners while maintaining strict quality and design standards.
- Founded by experienced promoters with expertise in home decor, design, and performance marketing.
- Built strong relationships with premium suppliers and fragrance developers to ensure consistent product excellence.
- Achieves a growing repeat purchase rate of 10–12%, reflecting strong customer loyalty and brand resonance.
- Registered under the Ministry of Corporate Affairs (MCA) and fully bootstrapped, ensuring independent and scalable growth.
Products & Services Overview
Reed diffusers and dhoop sticks for modern Indian households seeking luxury home fragrances for daily use and gifting.
Assets Overview
The business doesn’t have any physical assets. Its intangible assets consist of Copyright, a Trademark (applied last year), a domain/IP, and a website.
Facilities Overview
The business operates remotely and does not have a dedicated office space.
Capitalization Overview
The business is owned by 3 partners with 50%, 40%, and 10%.
There are no debts in the business.
Recent Activity
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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